Sake World Email Newsletter
October, 2009



In This Issue
The Boyz of Nada

Did You Know? Sake Day

SCHEDULED AND CONFIRMED: Guided Sakagura Tours
NEW! Sake Professional Courses in Las Vegas and Japan

Learn More About Sake eBooks
 Odds-n-Ends






Quick Links
Sake World Website
More About Us
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Sake's Hidden Stories

The Personalities, Philosophies, and Tricks-of-the-Trade Behind the Brew.

Go beyond the basics of grades and production, and read stories about actual brewers and what makes their sake what it is. This is what the seminars and newsletters cannot teach you!

For a nice third-party review, see this cool blog.
Learn more and buy Sake's Hidden Stories HERE.

Another third-party cool blog review is here.

And yet a third cool blog review is here !













Free Download!
Get your free download "Sake, The Least You Need to Know," and jump-start your sake enjoyment now.
Download "Sake: The Least You Need to Know" here







October Greetings To All Readers

A Classic Sakagura in NadaAs fall falls fully into stride here in Japan, the sake world is gearing up for the start of another season. Despite economic and other challenges, the 1400 breweries around Japan are about to re-open their doors after months of inactivity, and as soon as the kurabito (brewery workers) and toji (master brewer) arrive, it will be time to clean, sanitize and organize the joint for the beginning of another half-year of brewing.


This month we look again a bit of the history and significance of the Nada region in Kobe / Nishinomiya. Be sure to note too that the information on the upcoming Sake Professional Course offerings, and the start of Sake Tourism here in Japan.

Enjoy the newsletter with a nice glass of da good stuff,
John


The Boyz of Nada


In July, I was privileged to have given a speech to the Old Map of Sake Breweries in Nada"Nihonshuzo Kumiai Kinki Shibu," or the "Kinky Division of the Japan Sake Brewers' Association." For better or for worse, the term “Kinki” means the same as Kansai, i.e. Kyoto-Osaka-Kobe and the surrounding prefectures (Wakayama and Shiga to be precise). But more relevantly to this newsletter, it is the home of Nada and Fushimi, the two largest sake producing ‘hoods in Japan. In fact, almost 50 percent of all the sake in the universe comes from these two areas put together. And that does not include the rest of the sake from Hyogo Prefecture (within which sits the Nada neighborhood) and Kyoto Prefecture (within which sits the Fushimi Ward of Kyoto City). Almost fifty percent.

So I was giving a presentation on sake’s popularity outside of Japan to a group of 250 Kinki people that are collectively responsible for a huge chunk of the sake on the market. After the presentation, there was the inevitable but immensely enjoyable wrap-up party, amongst the guys in charge and a few others. It was a simple affair, in a simple, small room of the hotel where the event took place. What was interesting, though, was who was in attendance.

Those in charge of the whole event were, of course, the larger, more visible, and generally more prestigious large brewers of the area. So I was surrounded by 15 to 20 folks, all of which had taken over or were set to inherit the largest breweries in the industry. It would have been quite intimidating if it weren’t for the fact that I was older than all of them. By far. Which was another interesting aspect of it all.

Japan is well known for its family businesses, and how many, many businesses carry on over generations and generations. In the US, from whence I hail, I have heard that less than ten percent of all businesses make it to the third generation of a family. Here, that makes you still a youngster. Of Japan’s just-under 1400 remaining sake breweries, all but like 30 are family owned. That’s it. 

And, interestingly enough - it must be coincidence - but right about now seems to be a time when a whole lot of brewers have handed the torch off to their heirs, i.e. a lot of sons seem to be taking over from their fathers. When I got involved in the sake industry here 15 years ago I was always the youngest in any industry crowd. Now, rarely - RARELY - am I not the oldest. The point is not my age, but rather the fact that the whole sake industry is undergoing a generational change. All things considered it is a great thing.

A large but traditional kura in NadaSo there I am surrounded by these young whippersnappers, and then it hit me. Hakushika… Kenbishi… Hakutsuru… Kikumasamune… Sakura Masamune… Sawanotsuru… Ozeki… Hakutaka… yikes. I was sitting amidst the brass of about half the sake produced in the world. To confirm, I looked at Tatsuma-san of Hakushika and asked. “This room is, like, full of folks responsible for most of the sake in the cosmos, iddn’t it?”

He nodded with more nonchalance than should have been permissible, like it was an everyday occurrence. “Yeah. That’s right. Interesting, huh?”

To make it even more so, they were all about the same age, and remember that the “Nada Gogo”, or “five villages of Nada” is not a huge place. You can walk it end to end in about 40 minutes, tops. The point is, these kids grew up together.

In fact, there were four or five of them that were exactly the same age, and - get this- had gone to kindergarten, grade school, high school and college together. Then they graduate and go back to the family businesses to compete against each other. Yet they still drink together from time to time. Man, talk about a complex scene.

In truth, each company has its focus and its markets. Some focus on Tokyo, others more locally. Some do one-cups, others put more effort into boxed sake. Some have breweries overseas, others own the traditional pub scene. All make great sake when they put their mind to it, and all have great price performance at any level. So each has their turf, sorta, and while this overlaps for sure, it likely allows them to co-exist in such close quarters.

And, to demonstrate just how intertwined they all are, some of them are related, as in blood relatives. For example, Hakutsuru (#1 in size) was founded in 1859 by a branch of the Kano family, then and current owners of Kikumasamune (#7), founded one hundred years earlier in 1759. In Japan, the oldest son takes the business, but it seems like number two (or so) wanted to get into the sake business too, and a full century into the dynasty, split off and did so. So now, the presidents of both are named Kano, and 150 years ago would have been cousins.

As another irrelevant tangent that I cannot resist, the founder of judo, Dr. Jigoro Kano, was from the Hakutsuru family. His older brother got the brewery so he went and founded a major martial art, it seems. Hey, we all gotta keep busy.

For those interested, more about the Nada region and the Fushimi region, their history and signifance, the criticism leveled against them, and their sizable contributions to the industry can be learned by scouring the archives on the Sake World website. Read more there to discover more about this majorly significant part of sake history and culture.


Did you know? "Sake Day 2009"
"Nihonshu no Hi"

The character for October 1 of each year is officially designated "Nihonshu no Hi," or
"Sake Day." Why?

Several reasons. The biggest is related to the written character for sake. Long ago, it consisted of only the right half of its current form; it
did not contain the three short lines on the left that represent water. It consisted only of the part that was made to look like a jar, indicating something holding liquid, which was of course an alcoholic beverage of some sort in the mind of those reading the character.

Enter the Chinese zodiac: 12 animal signs that are traditionally used The old character for sake, to number years in sequence, as well as months, as well as consecutive two-hour periods in each 24-hour day. The tenth of these, corresponding to the tenth month (and the tenth year and the tenth hour) is tori, or chicken (or perhaps rooster or cock). However, the written characters assigned to each of these animals are not the standard characters for the animals themselves, but rather special characters and readings applied only for these zodiacal instances.

So, by fortuitous coincidence, October is represented in the ancient
Chinese zodiac system, also embraced by Japan, by the old character for sake. And, coincidentally, sake brewing begins in the fall, usually in October. And that is why October 1 is known as "Nihonshu no Hi," or "Sake Day," in Japan.

So where ever you are each year, settle down on October 1 with a glass of sake. And if you miss the October 1, well, raise a glass to Nihonshu no Hi anyway. Better late than never.

Sake Brewery Tours: we are live NOW!
Sake Tourism has begun!

Want to visit sake breweries in Japan? Now you can!

I am pleased to announce the starting of the Sake World Sake Brewery Tours program. Now, anyone can access the inner workings of the sake world. Visit Japan, start off with a bit of formal sake education by yours truly, then you are off to see several sake breweries while under the care of an experienced sake-savvy interpreter. Events include sake-centered meals and other cultural sight-seeing options - and even a bit of free time. This brewing season, there are two tours planned:


Tour I:  February 23 to 27 in the Kansai (Osaka/Kyoto/Kobe) area
Tour II: March 15 to 19 in the San-in (Shimane and Tottori) area

For more information, pricing and reservations please go to www.saketours.com. Participation is extremely limited this season for the two tours that are scheduled.

NEW! NEW! NEW!Sake Professional Course in Las Vegas
November 2, 3 and 4, 2009

The 4th Stateside Sake Professional Course will be held in Las Vegas, Nevada on November 2, 3 and 4 (Monday through Sake sitting in 18-liter bottles called toh-binWednesday) at the MGM Grand Hotel.  All details have been hammered out, and can be read about  here .The cost for the three day intensive program will be $775. Participation is limited and is about half full. (Or half empty... depending on your frame of reference.) The course is expected to fill up quickly with the local industry. Note, too, that the MGM Grand will be offering rooms to participants at a special rate. If you  cannot make it to Japan, here is your chance to learn about sake, with "no sake stone left unturned."

The Sake Professional Course in Japan
January 25 to 29, 2009Koji in Trays

The 2010 Sake Professional Course will take place in Tokyo (and Osaka, Kyoto and Kobe) Japan from Monday January 25 to Friday January 29, 2010.This is it, folks: simply the most thorough sake education on the planet. Three days of instruction and tasting are augmented by two days of sake brewery visits, with evenings filled with good food and the best sake Japan has to offer. Reservations are being taken now, and are expected to go fast. For more information please go here, and/or to reserve, please email me at sakeguy@gol.com.

                                                                                                                                 
Stay Subscribed!

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Sincere apologies for the hassle, mixed with gratitude for reading this newsletter.


Sake's Hidden Stories
I am very pleased, if not relieved, to finally announce the publication of my new ebook, Sake's Hidden Stories, subtitled The Personalities, Philosophies, and Tricks-of-the-Trade Behind the Brew.
Sake's Hidden Stories - ebook
Sake's Hidden Stories ($14.99) will give you a view to what goes on in the sake industry behind the brew we all love so much. The book goes into stories much deeper than the information we most commonly encounter; way beyond simply what ginjo-shu is, what junmai-shu is, or what the role of koji is. You will learn about the personalities behind the sake. You will see in just how much detail some brewers make sake, and how each is different in where importance is placed. And most significantly, something that has not been written about in any book on sake in English, you will meet more than a dozen brewers, and encounter their personalities. You'll see what makes them tick, what drives them in their work, and how their histories and idiosyncrasies affect the sake they brew.

For more information on content and get your copy, go here.As with any ebook or informational product I offer, satisfaction is 100% guaranteed. If you don't like it or feel it was worth what you paid for it, I will cheerfully refund your money.

Finally, for a nice third-party review of the book, check out this cool blog.


Sake Educational Products

Jump-start your sake savvy

ust a reminder to check out the Sake-World e-store,currently offering The Sake Notebookthree educational products immediately downloadable for your education and further sake enjoyment. See Educational Products at Sake-world.com. Currently, we have three products, with more to come soon, including a full-blown, comprehensive self-study course covering all the material in the Sake Professional Course, and more.

First is The Sake Notebook, a 15-page pdf file guaranteed to jump-start your sake understanding and appreciation. It covers everything related to sake in a tight, concise and easily digestible presentation replete with plenty of photos and diagrams for at-a-glance enlightenment. Sake basics, history, grades and quality levels, aging, temperature, storage and more are all briefly touched upon to create a foundation upon which more sake learning can flourish. There is also a list of 250 (count 'em!) sake brands to look for and try. Finally, included with purchase is access to a password protected area on www.sake-world.com known as "The Goodstuff" a regularly updated list of good sake recommendations, replete with brief commentary on each, and some indication of John's personal recommendations and preferences. Available for $15.

Next is The Sake Production Slideshow, an executable file (Photojam) wherein resides a 15-minute slideshow of photos of the sake-brewing process from beginning to end, giving you a glimpse into the day-to-day brewing environment of sakagura in Japan. Available for $15. Also, access to "The Goodstuff" comes with this product as well.

Third is a bundled package of both The Sake Notebook and The Sake Production Slideshow for those that cannot make up their minds or simply have to have - or give - both as gifts. Available as a set for $25.

Surely these would make wonderful gifts for those close to you that are itching to get into good sake, and their easily downloadable digital format makes it all that much easier.

Odds-n-EndsOdds-n-Ends of sake brewing

Links to Sake Book Info and Archives
Past Issues Posted

The archives of this newsletter are again up-to-date. If you have missed any, feel free to check them out on the Sake-World site.
More information on the following topics can be found at

www.sake-world.com/html/nl_related.html

Sake Homebrewing
Books on Sake
Information on the archives of this newsletter
General information related to this publication

I hope you have found the above information helpful and Ready-to-harvest rice in its lovely final archentertaining. For more information about all things sake, please check out www.sake-world.com. Until next month, warm regards, and enjoy your sake.

Questions and comments should be directed to John Gauntner, at the email address above.

All material Copyright, John Gauntner & Sake World Inc.

Regards,

John Gauntner
Sake World, Inc.

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