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MarketViewTM News
Actionable Data for Worldwide Emerging Markets
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| A Techaisle Newsletter | April 2009 |
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Today's competitive companies need a consistent source of normalized market intelligence data on Emerging and Established Markets.
We are Techaisle, a Silicon Valley based market research and consulting firm, where our core premise is that data is inherently more valuable when it can be summarized, made available in real time, and delivered as an answer to a question.
With our comprehensive primary research capabilities and Marketview database Techaisle addresses your worldwide marketplace questions, data and information needs swiftly and with actionable results.
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Notebook vs Netbooks |
While netbooks have been able to expand the market today by attracting new buyers and addressing latent mobility needs (need for small, lightweight device), market expansion will be limited by what we call the “value proposition differential” - the subjective and objective differences in user experience between products. This is a concept that Apple understands very well as evidenced by the success of iPods and iPhones In other words, while pricing and weight got the market started, it will not be enough to sustain the growth of netbooks. But is the netbook now the new notebook? Should PC makers be concerned about cannibalization? Conventional thinking might suggest that to be true. For more information |
Cloud Computing a free 37-page Report |
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| New G-20 Summit: Stimulus Plans and Projected IT Spend |
Techaisle analysts have just completed an extensive compilation and study of stimulus plans by country, especially for the G-20 countries. The plan indicators and findings from Techaisle's recently completed Economic Impact study provides backdrop of updated market forecasts, both for Businesses (Large Enterprise, Small Business, Mid-Market Business) and Consumers.
 For more information |
| Cloud Computing Challenges the Channel |
All leading IT companies - Microsoft, HP, Dell, IBM/Sun, Oracle, Salesforce.com and Amazon are driving towards providing a variety of cloud based platform and application services. Complementing them are a whole host of new companies that are aggressively developing solutions for this space. No doubt over the next 5 years cloud based services will be the new arena of intense competition. However, the first issue to tackle is Cloud Computing’s impact on the existing channel structure.. For more information |
| Small Business Stimulus - Will it Work? |
On March 16th US President Barack Obama unveiled measures to revitalize the small business economy in the US. The package includes several measures that look like are the right steps to boost small businesses. The package lays out approximately $730 million in spending towards small business. For more information |
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