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Here's an archive of Crossroads Navigator Newsletter(s). To find out more about Navigational Marketing (TM) browse through the issues below, or follow the link located at the bottom of this page to subscribe.
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 | SEP Spring 2012a Email Newsletter Send (Apr 2012)
April 2012The Crossroads Navigator Business Acceleration/Organizational Capability Risk MatrixTMAs economic uncertainty continues, smart businesses are looking for ways to grow in these difficult times. Cost reductions do not build sales. Business growth is the only option. This is the first of a series of three Marketing Navigator newsletters detailing 12 Ideas to Accelerate Business Growth. We will focus on four ideas in each of the three installments. All 12 are |
 | DMT Fall 2011 Email Newsletter (Sep 2011)
September 2011 The Crossroads Navigator How Fact Based Selling Contributes to Focused and Useful Results Wediscussed the concept of Fact Based Selling in previous newsletters (click here and here ). Fact BasedSelling is defined as using market data to support sales, merchandising, andmarketing initiatives. Fact BasedSelling provides objective insights that build the case for businessdevelopment by providing verifiable data to prospective buyers. ScottKnauss, Vice President-Office S |
 | SEP - Spring 2011 Newsletter A (May 2011)
The Crossroads Navigator Spring 2011How Fact Based Selling Provides FocusIn our previous newsletter ( click here ) we discussed the concept of Fact Based Selling. The objective insights to build the case for business development are missing in most sales presentations. One of the key benefits of Fact Based Selling is how it offers verifiable data to prospective buyers who are starved for meaningful insights in the landslide of market information. This newsletter is the first of two t |
 | CDG Fall 2010 Newsletter - DMT (Oct 2010)
The Crossroads Navigator Fall 2010Use Fact Based Selling as a New Market Entry ToolFour options exist where a business can plan for growth. Three avenues pose less risk and difficulty than the fourth option. After you have exhausted all three options in Cells 1-3 below, consider entering Cell 4. Here, tactical research can produce a fact-based selling strategy. This, and two subsequent newsletters, will introduce this subject and outline a unique fact-based selling method |
 | Feb 01 2010 Email (Feb 2010)
The Crossroads Navigator Winter 2010Tune your new product development process - 2 In our last newsletter we introduced the concept of tuning your new product development process. We detailed the advantages of a new productdevelopment advocate and a standing committee. Stated differently, for an effective new product development process, abusiness needs a single person to drive the process as champion, mentor andcoach, but remain accountable to a group of peers representing the v |
 | CDG Fall 2009 Newsletter - DMT (Nov 2009)
The Crossroads Navigator November 2009
Tune your new product development process - 2
In our last newsletter we introduced the concept of tuning your new product development process. We detailed the advantages of a new product
development advocate and a standing committee.
Stated differently, for an effective new product development process, a
business needs a single person to drive the process as champion, mentor and
coach, but remain accountable to a group of peers rep |
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