Welcome to the archive of PSKW's Loyalty Marketing Monthly email newsletter. We hope you enjoy and learn from our previous issues, posted below. To subscribe to Loyalty Marketing Monthly, click the link at the bottom of the page.
LMM March 2013 (Mar 2013)
Welcome to the March issue of Loyalty Marketing Monthly. This month's lead article is an important review of the costs of poor medication adherence and the interventions that have been shown to improve adherence. If you have time to read just one adherence article this month, this is the one.
LMM February 2013 (Feb 2013)
Welcome to the February issue of Loyalty Marketing Monthly. This month's lead article, from JAMA Internal Medicine, provides important insights into the association between sociodemographic factors and adherence/persistence, and the extent to which reduced out-of-pocket costs can help close the gap. Our second item this month is a unique report on the attitudes of payers, patients, physicians, and phar
LMM January 2013 (Jan 2013)
Loyalty Marketing MonthlyTMcompliments of pskwJANUARY 2013 This month's lead article, from the U.S. Congressional Budget Office (CBO), describes a substantive and important policy shift. For the first time, CBO is recognizing that increases in prescription drug use can result in offsetting decreases in spending on medical services. See "Offsetting Effects of Prescription Drug Use" below. Our second article is a review of progress
LMM November/December 2012 (Nov 2012)
This month's lead article suggests that policy makers need to rethink their adherence intervention strategies. Our second article confirms that while PAPs are important, free medication alone does not guarantee adherence. Finally, we review a study suggesting that efforts to increase adherence should focus on perceived need for medication, medication concerns, and medication affordability.
LMM October 2012 (Oct 2012)
This month's lead article is a meta-analysis of dozens of studies measuring the real-world effects of various adherence interventions. Our second article asks whether higher levels of "health literacy" are correlated with better knowledge, adherence, and adverse events. Finally, we review a meta-analysis intended to discover the effect of scheduled dosing frequency on medication adherence.
LMM September 2012 (Sep 2012)
Welcome to Loyalty Marketing Monthly. This one-page newsletter is intended to give biopharma leaders regular updates on breaking news in biopharma loyalty marketing. In this issue we explore three important articles addressing the adherence effects of e-prescribing, reminder systems, and co-pay offset programs.
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