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Loyalty Marketing
MonthlyTM
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| compliments of pskw |
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SEPTEMBER 2012
Welcome to Loyalty Marketing MonthlyTM. This one-page newsletter has a simple goal: to give biopharma leaders regular updates on breaking news in biopharma loyalty marketing. We cover the industry press, of course, but we also go beyond that to include articles, studies, and reports you may not see otherwise.
In this issue we explore three important articles addressing the adherence effects of e-prescribing, reminder systems, and co-pay offset programs. |
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E-prescribing Shown to Improve Outcomes, Save Billions
by Journal Staff
This 2012 article in
Health Management Technology links e-prescribing to a significant increase in first-fill medication adherence. According to the report, researchers at the nation's largest health information network collaborated with pharmacies and pharmacy benefit managers to quantify the benefits of e-prescribing. The team analyzed de-identified data sets representing over 40 million prescription records,comparing electronic prescriptions with paper, phoned, and faxed prescriptions. The data showed a consistent 10% increase in first-fill adherence among physicians who adopted e-prescribing technology when compared with physicians who did not use e-prescribing.
See the complete article here:
E-prescribing Shown to Improve Outcomes, Save Billions
The Effect of Reminder Systems on Patients' Adherence to Treatment
by Sarah Fenerty, et al
In this 2012 article in
Patient Preference and Adherence, Fenerty and colleagues provide a meta-analysis of eleven randomized controlled trials of reminder interventions to assist patient adherence to prescribed medications. The authors found a statistically significant increase in adherence in groups receiving a reminder intervention compared to controls.
See the complete article here:
The Effect of Reminder Systems on Patients' Adherence |
Letting the Facts Get in the Way
by Mason Tenaglia
In this 2012
Pharmaceutical Executive article, Mason Tenaglia provides evidence that co-pay offset programs significantly boost patient adherence. Furthermore, studies have shown that increased patient adherence can reduce patient hospitalization rates, curb medical costs for insurers, and improve treatment outcomes.
See the complete article here:
Letting the Facts Get in the Way |
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"Ask the Expert" by Bob Caprara, PSKW Chief Methodologist
Which is a better co-pay assistance offer – "pay no more than $XX" or "$XX Off"?
In general, a $off offer generates more claims than a PNMT offer with a similar average benefit because more people can use it, and a subset of patients will get the drug for free (nothing works better than free). However, a PNMT offer is geared to restrict benefit to areas where you haven't already paid for good coverage and to focus benefit on areas where the MC landscape is not as favorable. So a PNMT offer is geared to leveling an unfavorable MC playing field. |
Upcoming Loyalty/Adherence Conferences
ExL's 6th Annual Digital Pharma East, Oct 15-18
Philadelphia, PA
Digital Pharma East
Eyeforpharma's 9th Annual Patient Summit USA, Oct 29-30
Philadelphia, PA
Patient Summit USA |
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Copyright © 2012 PSKW, LLC. Inc. www.pskw.com
1 Crossroads Drive, Third Floor, Bedminster, NJ 07921
Toll Free: 800.270.1553, Main: 908.809.6100, Fax: 908.809.6249 |
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