John F. Murray, Ph.D.
Press Release


New: Legendary Coach Don Shula adds his wisdom to the MPI book with a quote!

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Hello from Dr. John F. Murray. I am thrilled to report today that Don Shula, the NFL’s winningest coach, stressed the primacy of mental and physical preparation with a quote to be published in the upcoming book taken from words he himself had used in his days of coaching:  

“You’ve got to continually eliminate errors and take pride in not making mental and physical mistakes. It takes extra work, extra thoughts, and extra practice to get it all done. It just doesn’t happen on Sunday. You have to make up your minds to get it done and make up your minds to win.””   -- Don Shula


Thank you Coach Shula!

FOR IMMEDIATE RELEASE
New Book Ranks Super Bowl Winners 

Dallas, Texas, February 3, 2011, With Super Bowl XLV only three days away in Dallas, an accelerating buzz of excitement has already formed about another upcoming event, the release of a new book entitled “The Mental Performance Index: Ranking the Best Teams in Super Bowl History  (World Audience, Inc.).  See 
www.JohnFMurray.com 

Dr. John F. Murray, a licensed clinical and sports psychologist is in Dallas to promote his new book on a fascinating scientific discovery, a new way of measuring team performance with just one number, and a new annual competition called the MPI Bowl involving every team that has ever appeared in a Super Bowl.

Tom Flores, two-time Super Bowl champion head coach of the Raiders, and a winner in 4 Super Bowls with no losses, wrote in the foreword: “Dr. Murray's Mental Performance Index can be and will be the next part of sports evolution in the 21st Century.””

Today Don Shula, the NFL’s winningest coach, stressed the primacy of mental and physical preparation with a quote for Murray’s book taken from words he himself had used in his days of coaching: “You’ve got to continually eliminate errors and take pride in not making mental and physical mistakes. It takes extra work, extra thoughts, and extra practice to get it all done. It just doesn’t happen on Sunday. You have to make up your minds to get it done and make up your minds to win.””

Others contributing to or supporting the book include pro football Hall of Fame inductee Lesley Visser who wrote the epilogue on Bill Walsh and his genius with the San Francisco 49ers, President of NFL Films Steve Sabol who called the book “a fascinating work of remarkable scope and scholarship,” Coach Doug Blevins, who called the book “a masterpiece,” football author and publisher Jim Martz,  and past  NFL players Jim “Crash”  Jensen, Nick Lowery, and Dan Johnson.  
 
In the book, Murray writes about how a mere hunch led him to make a remarkable discovery about something missing in sports.  There were many team performance statistics to show how well a team performed in areas such as yards gained, time of possession, and turnovers, said Murray, but no statistic captured mental performance or how smart a team played, so I created one.  It is called the Mental Performance Index or MPI for short. Amazingly, the MPI, it is revealed, correlates with winning and performance more than any other statistic available. The message for coaches and teams is to begin measuring mental performance and training players in these areas if you want to stay ahead.
 
“The book appeals to a wide audience of readers because it has that human interest element of striving for improvement at all levels,” said Murray. Murray, once dubbed “The Freud of Football” by the Washington Post, shares anecdotes about the people and situations influencing him to eventually become a sports psychologist and develop the MPI. He also discusses some of the early struggles trying to break into the NFL, how the MPI and mental coaching can be introduced to a football program, and he gives his 44 Super Bowl Lessons that can be applied to daily life.

For Further Information or interviews:

John F Murray, PhD
Telephone: 561-596-9898
Email: johnfmurray@mindspring.com
Web: www.JohnFMurray.com




John F. Murray, Ph.D.

Phone: (561) 596-9898
johnfmurray@mindspring.com
http://www.JohnFMurray.com

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