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Greetings road safety stakeholders, I am proud to announce that May 11 marked the global launch of the UN’s Decade of Action for Road Safety (2011-2020). We look forward to working with international stakeholders in all of our countries of operation in the years ahead to contribute to a significant reduction of road traffic fatalities during the Decade of Action for Road Safety. We participated in launch events throughout the day in Vietnam, Thailand, Cambodia. Please read on for more details about these programs. Sincerely, Greig Craft
1.Special Update2. Global
3. Vietnam
4. Cambodia5. Thailand6. Uganda
AIP Foundation Contributes to Decade of Action for Road Safety LaunchMay 11, 2011 More than 80 countries worldwide celebrated the launch of the Decade of Action for Road Safety (2011-2020) on May 11, uniting around the common message: “It Is Time for Action.” The Decade of Action for Road Safety is a UN Resolution calling for a 50 percent reduction in road traffic fatalities by 2020, signed by more than 90 countries. The Asia Injury Prevention (AIP) Foundation participated in launch events in Vietnam, Cambodia, and Thailand. In Vietnam, AIP Foundation conducted a public awareness campaign including television commercials and billboards featuring celebrities promoting road safety. In addition, AIP Foundation hosted the Governor-General of Australia at a Helmets for Kids event sponsored by the Australian Embassy and participated in the official launching conference with the Vietnamese government and road safety stakeholders. In Hanoi, AIP Foundation projected the Decade of Action for Road Safety tag on Don Xuan Market as an international symbol for action. To see pictures of the activities in Vietnam, please click here. In Cambodia, various stakeholders including the AIP Foundation implemented a public awareness campaign including street banners, billboards, posters, leaflets and TV announcements. AIP Foundation attended the official launching ceremony on May 11 at which a documentary produced by the Global Helmet Vaccine Initiative was shown. To watch the documentary, please click here. In Phnom Penh, AIP Foundation projected the tag on the Royal Railway Station. To see pictures of the activities in Cambodia, please click here. In Thailand, AIP Foundation participated in a launch event featuring a speech by the Deputy Prime Minister in support of the Decade of Action for Road Safety. Stakeholders including AIP Foundation were invited on stage to demonstrate their commitment to road safety. The speeches were followed by a motorcycle parade, featuring AIP Foundation representatives Danish Ambassador Mikael Hemniti Winther and Thai actor Dom Hetrakul. In addition, AIP Foundation distributed informational fliers, t-shirts, and posters, under the generous sponsorship of Pandora and Ecco. To see pictures of the activities in Thailand, please click here. In Uganda, the Uganda Helmet Vaccine Initiative has hosted several events to generate momentum and support leading up to the launch of the Decade of Action for Road Safety, These include a helmet donation ceremony sponsored by Global Helmet Vaccine Initiative and a police training program sponsored by the World Bank International Road Policing Organization..
News UpdateDevelopment Banks Launch Initiative to Promote Road SafetyThe World Bank in partnership with other major multilateral development banks has created a fund dedicated to promoting road safety during the UN’s Decade of Action for Road Safety (2011-2020). Partners of the Multilateral Development Banks' Road Safety Initiative include the Inter-American Development Bank, the Asian Development Bank, the African Development Bank, European Bank for Reconstruction and Development, the Islamic Development Bank, the European Investment Bank, and the World Bank. For the original article, please click here. First Annual Global Helmet Vaccine Initiative Steering Committee Meeting Hosted in LondonApril 11 2011, London The Global Helmet Vaccine Initiative held its first annual steering committee meeting in London, coinciding with the UNRSC biannual meeting. Steering committee members include representatives from AIP Foundation, FIA Foundation, Centers for Disease Control and Prevention (CDC), the World Bank Global Road Safety Facility, Inter-American Development Bank (IDB), and Fédération Internationale de Motocylisme (FIM). Additional stakeholders including international road safety experts and private sector representatives attended the meeting to discuss their role in Global Helmet Vaccine Initiative operations. “This meeting served as an excellent forum for all of our country programs to share experiences and best practices between different corners of the world- from Asia to Africa to Latin America,” said Greig Craft, CEO of the Global Helmet Vaccine Initiative. “Through our continued, united efforts, the Global Helmet Vaccine Initiative will be one of the major programs implemented in support of the Decade of Action for Road Safety.” AIP Foundation congratulates its Partners Safe Kids Worldwide and Johnson & Johnson for Winning the Prince Michael International Road Safety AwardApril 7 2011, London Safe Kids Worldwide and Johnson & Johnson, two of AIP Foundation’s key partners in Vietnam, recently received the Prince Michael International Road Safety Award in London. This award recognizes their outstanding commitment to global road safety. John Formisano, CEO of Safe Kids Worldwide, and FedEx representatives accepted the International Road Safety Award presented by His Royal Highness Prince Michael of Kent in recognition of the Walk This Way pedestrian safety program. AIP Foundation represents Safe Kids Worldwide in Vietnam and has implemented the Walk This Way program at five schools nationwide. Johnson & Johnson has also played a significant role in promoting road safety through sponsorship of AIP Foundation’s school-based programs in Vietnam, including its signature Helmets for Kids program. The Johnson & Johnson global SAFE Fleet program, which educates and trains employees about safe driving techniques and injury prevention strategies, has led to significant reductions in fleet crashes and injury rates. Since SAFE Fleet was first introduced in 1994, the company’s crashes per million miles driven (CPMM) rate has decreased by 37% globally. AIP Foundation Representatives Attend 13th United Nations Road Safety Collaboration MeetingApril 13 2011, London
Road safety experts discuss plans for the UN’s Decade of Action for Road Safety AIP Foundation President Greig Craft and Executive Director Mirjam Sidik recently attended the 13th United Nations Road Safety Collaboration (UNRSC) meeting in London. The meeting attracted international road safety stakeholders who united to discuss plans for the upcoming Decade of Action for Road Safety (2011-2020). The Decade of Action will be launched on May 11 around the world, and AIP Foundation will lead launch events in Vietnam, and Cambodia.
News UpdateTraffic Fatalities Surge During HolidayRoad traffic crashes surged during Vietnam’s public holidays between April 30 to May 4, resulting in 172 fatalities. In Ho Chi Minh City, four hospitals received 762 cases related to road traffic crashes. Vietnam Strives to Reduce Traffic AccidentsThe Ministry of Transport (MOT), JICA, UNICEF, and WHO hosted a conference where the MOT announced the national strategy for road safety 2020 and Vision 2030. The objective is to reduce road traffic crashes from 13 per 100,000 population to 8 per 100,000 population by 2020 and to 4-6 per 100,000 population by 2030. For the original article, please click here. Australian Governor-General Supports the Decade of Action for Road SafetyMay 10 2011, Hanoi
Her Excellency Quentin Bryce, Governor General of Australia, at a Helmets for Kids event in Hanoi Her Excellency Quentin Bryce, Governor-General of Australia, supported the UN’s Decade of Action for Road Safety (2011-2020) in Vietnam at a Helmets for Kids event on 10 May. Through Helmets for Kids, the Australian Embassy donated helmets and road safety education to 924 students and 54 teachers at the Mai Dich Primary School. Studies show that wearing a helmet on a motorbike reduces the likelihood of serious brain injury by 69 percent and death by 42 percent. “Road safety is an issue that affects everyone, every day. However, it does not receive nearly the same attention as other major public health issues,” said Mirjam Sidik, Executive Director of AIP Foundation. “The Decade of Action for Road Safety is a unique opportunity to highlight the devastating impact of road traffic crashes on both the individual and the nation. 11,000 people die every year due to road traffic crashes in Vietnam. This level of loss is unacceptable.” The Mai Dich primary school is located in a high density traffic area, where children are vulnerable to road traffic crashes during rush hour, when they are commuting to and from school. Traffic safety infrastructure- such as stoplights and zebra crossings- is sparse, putting children at greater risk of road traffic crashes. The majority of students at Mai Dich primary school commute to school via motorbike, and 80 percent of these students do not wear helmets, mainly due to cost barriers. AIP Foundation Launches Public Awareness Campaign to Promote the Decade of Action for Road SafetyApril 26 2011, Vietnam
Miss Vietnam World, Diem Huong demonstrates her support for the Decade of Action for Road Safety The Asia Injury Prevention (AIP) Foundation is implementing a public awareness campaign in Hanoi, Ho Chi Minh City, and Danang, leading up to the May 11 launch of the Decade of Action for Road Safety. The public awareness campaign features 10 celebrities promoting the message “Together we can save millions of lives” and provides facts about traffic fatalities and simple interventions –such as helmet and seat belt use- relevant to Vietnam. The media campaign includes television commercials, more than 100 billboards nationwide, street banners, a facebook page, flier distribution and press coverage. To watch the television commercial supporting the Decade of Action for Road Safety, please click here. To see more pictures of the celebrity campaign, please click here. Michelin Hosts Road Show Promoting Road SafetyApril 24 2011, Ho Chi Minh City
Miss Vietnam World, Diem Huong and model Duy Bang pose with students, modeling Decade of Action for Road Safety tags Michelin Viet Nam and the Asia Injury Prevention (AIP) Foundation held a road show to promote road safety in District 9 of Ho Chi Minh City. Road Safety Goodwill Ambassador Miss Vietnamese World, Diem Huong, attended the road show with representatives from Michelin, AIP Foundation, Bibendum, and the Phuoc Long Primary School. Diem Hong delivered a speech to launch the road show, emphasizing the importance of wearing helmets to save lives. Michelin and AIP Foundation representatives then distributed informational fliers dispelling common myths about child helmet use. The informational fliers are a central component of AIP Foundation’s informationalcampaign to increase child helmet use. Based on 2011 research conducted by Vietnam National University, 31 percent of parents falsely believe that helmets have negative health effects on children and only 77 percent of parents understand the regulations regarding child helmet use. PHOTOVOICE Exhibition Travels to Decade of Action Launch Ceremony in HanoiMarch 2011, Ho Chi Minh City
Winners of the PHOTOVOICE competition pose with their prizes AIP Foundation exhibited the winning photographs from its PHOTOVOICE contest in 16 primary schools in Ho Chi Minh City between March and May 2011. The exhibition then traveled to Hanoi and was displayed at the official launch ceremony at the national center. The PHOTOVOICE competition, designed by Safe Kids Worldwide and FedEx Express, engages students to be more aware of their surrounding traffic environment through a photography and caption writing competition. Photographs express the students' experiences in their traffic environments. This is a unique opportunity for students to take a creative approach to improving their road safety skills. Australian Embassy Provides Traffic Safety Drawing Competition to Mai Dich SchoolApril 25 2011, Hanoi
Students explain their road safety pictures to teachers More than 978 teachers and students participated in a traffic safety drawing competition at the Mai Dich Primary School, as part of AIP Foundation’s Helmets for Kids program. The Australian Embassy sponsored the event and provided free helmets and road safety education to the students and teachers at Mai Dich School. The Australian Governor-General Her Excellency Quentin Bryce attended the May 10 helmet handover ceremony and express her support for the Decade of Action for Road Safety (launched globally on May 11). FedEx and AIP/Safe Kids Vietnam Organize ‘Who is the number one?’ CompetitionApril 7 2011, Ho Chi Minh City
Students compete in the “Who is the Number One?” competition FedEx Express has launched a competition to promote pedestrian safety and usage of its Traffic Safety Park among primary school children. Organized in conjunction with the AIP Foundation/Safe Kids Vietnam, the 'Who is the number one?' competition took place on April 7that the Quang Bien Primary School in Trang Bom District, Dong Nai Province. The Traffic Safety Park was constructed at the school in November 2010 as part of the "Walk This Way" program. 100 students participated in the competition along with FedEx employees and volunteer supporters from 32 primary schools in Trang Bom District. "FedEx is very pleased to be organizing this competition which I'm sure will appeal to the children's competitive instincts at the same time as enriching their knowledge and safety skills," said Mr. Nguyen Duy Binh, Senior Manager of Indochina, Chief Representative of FedEx Vietnam. Students Participate in Traffic Safety Singing ContestApril 2 2011, Vung Tau
Students decorate helmets at Nguyen Thi Dinh School AIP Foundation hosted a traffic safety singing competition for primary school students at the Nguyen Thi Dinh School in Vung Tau. This competition helped improve students' traffic safety knowledge through interactive games and lessons, as part of AIP Foundation's Helmets for Kids program. Cai Mep International Terminal (CMIT) donated helmets and road safety education through Helmets for Kids to 700 students and teachers at the school in October. Since then, AIP Foundation has implemented supportive non-class activities to enhance students' understanding of traffic safety issues. 220 Volunteers from Intel participate in Road Safety Camp for StudentsApril 1 2011, Ho Chi Minh City
Rick Howard, General Manager of Intel, participates in road safety games with students Nguyen Minh Quang Primary School held a traffic safety camp as a part of their Intel-sponsored Helmets for Kids program. More than 1,200 students and 220 Intel volunteers joined in the road safety activities. In support of the Decade of Action for Road Safety, the camp's organizers proudly wore the yellow road safety tag, an accessory specifically designed as a symbol for road safety advocacy. Throughout the day, the students, volunteers, and teachers participated in drawing contests, theater skits, fashion shows, singing competitions, and the traffic safety game show. The fun-filled day ended with an award ceremony, celebrating the road safety stars. Total Vietnam Sponsors Road Safety Activities for StudentsApril 20 2011, Ho Chi Minh City
Students march in support of the Decade of Action for Road Safety Total Vietnam and AIP Foundation led students at An Loi School in interactive road safety activities as part of the Safe Routes to School program. The activities included a march in support of the upcoming UN Decade of Action for Road Safety, a traffic safety drawing competition, and a safe bicycle riding competition. These activities serve as a supplement to the Safe Routes to School educational curriculum donated to the school by Total Vietnam. AIP Foundation's Safe Routes to School program combines road safety education with engineering improvements to the school's traffic environment to create a safer community for students. Michelin and Miss Vietnam World Diem Huong Promote Helmet Use Among ChildrenApril 27 2011, Ho Chi Minh City
Students at Phuoc Long Primary School Model Their New Helmets Michelin Viet Nam in coordination with AIP Foundation donated 1,515 helmets through the Helmets for Kids program to the teachers and students of Phuoc Long Primary School in District 9, Ho Chi Minh City. Miss Vietnam World – Luu Thi Diem Huong as a Road Safety Goodwill Ambassador participated in the ceremony, promoting traffic safety and raising awareness on proper helmet use among children. Contributing to Vietnam’s road safety efforts in the United Nations Decade of Action for Road Safety (2011-2020), the AIP Foundation-led Vietnam Helmet Vaccine Initiative is launching a three-year public awareness campaign to address myths about child helmet use and laws. Michelin is a leader in the Vietnam Helmet Vaccine Initiative, a coalition of committed road safety stakeholders in Vietnam.
News Update58 Cambodians Killed, 484 Injured in Road Traffic Crashes during Khmer New YearDuring the Khmer New Year week, 58 Cambodians were killed in road traffic crashes, an 18 percent increase in fatalities compared to the same time last year. An additional 484 suffered severe injuries. For the original article, please click here. AIP Foundation Developing a TV Commercial Promoting Child Helmet Use in CambodiaApril 27 2011, Phnom Penh AIP Foundation has been working with Cambodian road safety stakeholders to develop a TV commercial, the “Flying Boy,” to promote helmet use among children. To adapt the commercial to the local context, AIP Foundation has consulted extensively with Cambodian road safety stakeholders, particularly with the government institutions and NGOs. The commercial was aired on air on May 11 to help raise awareness for the Cambodian launch of the Decade of Action for Road Safety. To watch the “Flying Boy”, please click here. Cambodia is among the most rapidly motorizing nations in the world. Motorbikes comprise the primary means of personal transportation, and yet many riders and passengers – particularly children – do not have helmets - a proven 'vaccine' to prevent brain trauma or death in a crash. AIP Foundation has been working in Cambodia since 2005 to promote helmet use among motorbike riders.
News UpdateHoliday Fatalities Down After Five Dangerous DaysRoad traffic crashes have spiked during Songkran, the Thai New Year, with 188 deaths and 2,786 injuries from 2,584 road traffic crashes nationwide, according to the Road Safety Centre. 31 percent of these deaths were attributed to non-helmet use among motorbike riders. For the original article, please click here. AIP Foundation Partners with Thai Government on Decade of Action for Road Safety26 April 2011, Bangkok
AIP Foundation representatives including Thai actor Dom Hetrakul, Danish Ambassador Mikael Hemniti Winther, and AIP Foundation Country Director Ratana Winther celebrate the Decade of Action launch In February, AIP Foundation welcomed a new country director in Thailand, Ratana Winther, an experienced road safety expert with more than 30 years working in international development with a specific focus on education and training. Since joining AIP Foundation, Ratana has established partnerships with key stakeholders in the government and private sector with a specific focus on generating support for the Decade of Action for Road Safety. AIP Foundation will partner with the Department of Disaster Prevention and Mitigation, in the Ministry of Interior, on Thailand’s 2011 campaign to promote “100 percent crash helmet use.” AIP Foundation has been invited as key partner to participate in the government’s work during the Decade for Road Safety 2011-2020 in Thailand and implementation of the government’s recently announced National Agenda for Road Safety.
News UpdateRoad Traffic Crashes Increased 8 Percent in 2010In 2010, 2,954 Ugandans died in road traffic crashes- an 8 percent increase over traffic fatalities in 2009. However, the total number of road traffic crashes decreased slightly in 2010, from 22,699 to 22,461. As road conditions improve and the number of motorized vehicles on the road increases, the traffic fatality rate is also rising. Road safety programs, such as the Uganda Helmet Vaccine Initiative, will be critical to stem the growing tide of traffic fatalities in the next decade. For the original article, please click here. The World Bank International Road Policing Organisation Launches Uganda ProgramApril 26 2011, Kampala
The World Bank International Road Policing Organisation (RoadPol) met with the Traffic police department and discussed the road traffic environment and current police capacity in Uganda The World Bank International Road Policing Organisation (RoadPol) expanded its operations to Uganda, its third target county, as part of the Uganda Helmet Vaccine Initiative. RoadPol supports countries in improving the police road safety network through trainings, equipment support, and capacity building. This first meeting served as an assessment of the road traffic environment and current police capacity. Uganda Helmet Vaccine Initiative Donates Helmets to Police ForceApril 27 2011, Kampala
Arrive Alive representative Ssendegeya George models the new helmets The Uganda Helmet Vaccine Initiative donated 500 Protec tropical helmets to the police force in Kampala at the opening of a new corridor between Nairobi and Kampala, funded by the World Bank and Total. The event featured a helmet handover ceremony and a statement of support by singer Poppy Wine, whose brother was killed in a road traffic crash.
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