Issue # 66 January 13, 2015

American Society of Baking eNewsletter
 Registration Numbers are Strong for BakingTech 2015

Register today for what is going to be the best week in baking!

General attendee registration numbers are currently pacing above 2014 registration by 45% with a current increase in Baker attendance of 65%.

Don't miss your opportunity to join in the great sessions and networking events at BakingTech 2015.

Reasons why you should attend BakingTech 2015:
  • Networking Opportunities with 1,000+ Baking Industry Professionals
  • 20+ Educational Opportunities
  • 25+ Professional and Baking Industry Speakers
  • Meet with over 200+ suppliers during the MarketPlace
Register before January 16, 2015 and save!  After January 16, all registration fees will increase by $100.  Register today by downloading the registration form or online by clicking here
 Stay at the Hilton

ASB has a contract with the Hilton that requires us to use a set number of sleeping rooms.  Any rooms not booked by our members, must be paid for by ASB.  Please book your rooms at the Hilton and not the Marriott (even if you are a member of the Marriott Rewards Program and have a gadzillion points accumulated over the past 35 years- use them for personal travel!)

Thank you, we appreciate your support of ASB and our move to the Hilton.

To book your room at the Hilton Chicago, please call the hotel directly at (877) 865-5320 and mention the group code BAK or click here to reserve online. Room reservations must be booked by January 30, 2015 to obtain the conference rate of $179.
 Product Development Competition- Student Teams

On March 2, 2015, the finalists in the first year of ASB's Product Development Competition will be presenting their innovative bakery products to the judges and our members.  The student teams will also have posters of their product in the MarketPlace.  ASB is seeking companies to sponsor the student teams and help cover their transportation and hotel expenses.
  • "Hearty Pie" by Ting Lin, Andrew Pham, Mallory Mau and Victoria Lee from University of California, Davis
  • "Multigrain Masala Mathri" by Alex Maxwell, Emily Ehlers and Amy Guo from Kansas State University
  • "Whole Wheat Garlic Parmesan Bread" by Emily Elliot, Emily Jackson and Marie Feldpausch from Kansas City University.
ASB is providing each student team:
  • Complimentary registration to BakingTech 2015
  • 3 nights at the Hilton
  • Transportation; including to and from the airport and coach class airfare
Individual Student Sponsorships are $2,000 and Team Sponsorships are $6,000.  Sponsors will be recognized with signage at the team's poster in the MarketPlace, signage at the presentation/judging and acknowledgement in the BakingTech 2015 Program, the ASB website and the meeting app.

Please complete the PDC Partnership form and return to ASB by January 30, 2015.  Thank you.
 BakingTech Partnership Program- Scholarships for Bakers to Attend BakingTech

The following bakers have applied for scholarships to attend BakingTech 2015:

  • Bartholomew Gagnon, Dave's Killer Bread
  • Craig Hendrickson, Continental Baking Co. Ltd.
  • Sandra Lemishko, Hope's Cookies
  • Jeremy Bowen, Snyder's-Lance Inc.
  • Peter Reinhart, Johnson & Wales University
  • Mark Kelly, Dave's Killer Bread
  • George Michel, Tomanetti Food Products
  • Drew Ladd, Flowers Baking of Oxford
  • Renee Rowhorst, Ryke's Bakery
  • Alfredo Ferradas, SR Originals
  • Veronica Weisman, Bimbo Bakeries USA
These bakers have never attended BakingTech, have never visited your booth at the MarketPlace and may never have met with you or your company.  These bakers are potential customers.  

Please complete the Baker Partnership Form to help provide scholarships so these bakers can attend BakingTech, visit your booth at the MarketPlace and talk to you throughout the conference about potential purchases and partnerships.  

Please become a Partner with ASB as we work to fulfill your #1 priority for ASB and BakingTech- MORE BAKERS!!
 Innovation Award Winners

The industry's best and brightest will take center stage March 1-3, 2015, in Chicago when the winners of the American Society of Baking's inaugural Innovation Awards Program will be showcased during the MarketPlace 2015.  We had several wonderful proposals submitted for the ASB's inaugural Innovation Awards Program and we are pleased to announce the following winners (in no particular order.)  

Operational Excellence

Health, Wellness & Nutrition
Please be sure to click on the winners' names to visit their ASB webpage and learn more.

Each winner will be featured in the ASB Innovation Zone which will be located in the MarketPlace.  All winners will receive an etched crystal award to be displayed at their table top, as well as at their headquarters.

The ASB Innovation Awards program celebrates industry leaders and companies in the grain based food industry for their innovative development and implementation of leading edge products, equipment design and advancements in ingredient technology.
 Society of Bakery Women, Annual Dinner

The Society of Bakery Women will be hosting its annual dinner the Saturday before BakingTech 2015.

Society of Bakery Women Annual Dinner
Saturday, February 28
7:30 pm -10:30 pm
Brasserie by LM 
800 S Michigan Ave, Chicago, IL 60605
(very close to the Hilton Chicago)

SBW Annual Membership Dues $30; 2015 Dinner $60 (SBW Members); $95 (Non-SBW Members)
KSU Students: Complimentary

RSVP to Amy Perry, SBW Annual Event Coordinator at amyp@dunbarsystems.com
Best Regards,

American Society of Baking 
7809 N. Chestnut Avenue
Kansas City, MO 64119

Office: 1.800.713.0462
Fax: 1.888.315.2612
asbe@asbe.org
In This Issue
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Welcome:
BAKER
Angela Arteman
Jeremy Bowen
Sam Brach
Lakshmikantha Channaiah
William Cook
Mark Duke
Bartholomew Gagnon
Craig Hendrickson
Mitch Haley
Ted Johannssen
Mitch Kelly
Michelle Kim
Lana Lee
Sanra Lemishko
Ted Lipowski
Mai Lee
George Michel
Larry Moore
Amy Ott
Charlie Rea
Peter Reinhart
Renee Rouwhorst
Nomore Sayi
Wiliam Serie
Shawn Simpson
Ben Van Eck
Veronica Weisman
Robert Whann IV
Tony Zieus

ALLIED
Joey Attardi
Joyce Baird
Dan Christie
Kristen Coad
Russell Garland
Geoff Hawley
Angelica Horst
Peter Howald
Chris Luke
Jake Lynch
James Lynch
Rob Rainbolt
Jayen Shah
Nathan Strebel
Mayukh Warawdekar
Member Tips:
Website Tips: Update your ASB profile online.  Login onto www.asbe.org using your unique username/password, open the Membership tap drop down list from the left menu bar and select "Update Profile".  Then you may choose to update your profile information, or change your password. 
Need to Contact the ASB Staff?
Office: 1.800.713.0462

Kent Van Amburg, Executive Director
Extension #1
Direct: 609.937.1519

Tawnee Brydebell,
Director of Meetings and Operations

Extension #2
Direct: 856.343.7838

Amanda Gonzalez, Membership Manager
Extension #3
Direct: 660.349.9844

Darla Eastlack,
Director of Technology
Extension #5