Now that you've received a job assignment, your foot is in the door.
The next step is to win the homeowner's trust that you'll deliver on that major renovation they've been clamoring to have done for years.
Here are four tips to win over the homeowner and win more jobs:
1. Be a great communicator
Trust is built on great communication, and without a homeowner's trust, you won't win the job. When a homeowner goes through Contractor Connection, they know they're getting a home improvement professional that is vetted and backs their work. Live up to those standards by being friendly on the phone and in person, looking like a professional and making yourself accessible for follow up questions from the homeowner.
2. Show them what you've got
Quite often, homeowners have a very specific idea of what they want. Make sure you have a portfolio of your work to show them examples of past projects. This will help reassure the homeowner you have the necessary capabilities to make their vision come to life. And when a homeowner knows they want a renovation done but isn't sure in what style, you'll be able to help guide them and give them ideas.
3. Tell them why you're fair and reasonable
Once you have an idea of what the homeowner wants done, now it is time to do the estimate. This is where you can lose the job. Make sure you are very careful and accurate in your estimate. Even the smallest mistake could send a homeowner running for the hills. When possible, try to determine if the customer’s budget in order to meet their expectations. Present your estimate in person and review the project pricing and details and explore other options if needed. In some cases, you may want to prepare a couple of bid versions to provide customer pricing and material options dependent upon material selections i.e. high grade cabinets versus medium grade. They need to be reassured their project will be completed timely with quality workmanship backed by a three year workmanship warranty. And for major renovations, it is also a good idea to reassure the homeowner the investment they are making will pay great dividends in the future.
4. Be a prolific closer
It is often said the first impression is everything, but the last word is arguably just as important. You've sat down with the homeowner, got a clear understanding of what they're looking for, outlined the costs involved and showed them what you can do. Now it's time to "dot the I's and cross the T's." Share in the homeowner's excitement about their home improvement project and be enthusiastic about getting started. Remind them that as soon as an agreement is reached, you can begin work on their project. Don’t miss the job opportunity over pricing. Always remember the customer is a motivated buyer and look for ways to complete their project within their budget. And last but not least, thank them for their time and don't forget to leave with a smile.
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