Why did past customers choose to work with you?  Why did they decide to hire you, and what did you do during your selling process that made them a customer?  They worked with you because there was something you did or said during the sale that was unique and therefore separated you from other competitors.  Whether you knew it or not, you may have communicated your “unique selling proposition” (USP).  

Wikipedia defines “the unique selling proposition” as a marketing concept that was first proposed as a theory to explain a pattern of successful advertising campaigns in the early 1940s. It states that such campaigns made unique propositions to the customer, propositions that convinced those customers to switch brands. Today, a number of businesses and corporations currently use USPs as a basis for their marketing campaigns.

• After a successful 6 month pilot, USAA launches the Home Improvement Network (HIN) nationally 

• At the 2012 National Contractor Connection Conference, the Friday Consumer Service Workshop was extremely well received and attended

• Specialized Consumer Services 4-part training program was facilitated by David Lupberger of the Remodel Force

• Launched the Blueprint, your consumer services program monthly update with added value tips and tools

• Program results continue to improve in all key areas particularly average job size and most importantly job closing ratios which are rising to nearly 30%!