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Improving The Customer Experience |
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Several times each year, a select number of our top contractors around the U.S. meet remotely to discuss some of the best practices they use and how to apply them to challenges they’ve encountered. Here’s the latest from the Contractor Forum:
When it comes to providing the best possible customer experience for those in need of home repairs, start with the basics. Always provide the homeowner with a schedule for their project from start to finish. Giving a complete timeline up front will allow the customer to know what to expect as you help them restore normalcy for their daily lives.
Along those lines, it's best to have a dedicated customer service representative who makes calls to customers every couple of days. Doing so gives the homeowner opportunities to feel part of the process and express any concerns they have regarding their home renovation. Instances like these can be highly stressful times for homeowners, and having another person to speak with can help provide them extra comfort.
Have the customer service representative or a manager make regular visits to the job site to make sure everything is going as planned. Homeowners are often grateful to know that their project is valued by you, and having the work done properly and on time is of utmost importance.
Additionally, your company should have dedicated staff whose primary job is to complete a quality inspection at the beginning, during, and at the end of the project. These staff members should not be part of the crew completing the work. If any issues arise during the work, you should address them right away. Do not wait to quell any worries the homeowner may have, especially when they’re trusting you to improve their property, or in the case of an insurance claim, return their property to its pre-loss condition.
It’s critical for the homeowner to always be able to get in touch with someone at your company while their home is undergoing renovations. An effective way to provide contact information is to send your customer a greeting letter or pamphlet that introduces the project manager, gives customer service and owner information, and provides all necessary contacts for each.
After the completion of the project, you should mail comment cards to the customers so they can provide their feedback on their experience, whether positive or negative.
These simple guidelines will allow you to be part of a helpful solution for your customer in their time of need.
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