Dear ,

Spring offers a great opportunity for professionals to photograph coming-of-age events. 

Communions & confirmations are ideal venues for you to sell your services.

Photo Books May Be The Perfect Product Offering For Your Photography

In this newsletter I'll show how one photographer is successfully using photo books to expand his family photography business.

Look at this example. Then, think through your own business model.

Our photo books may be an ideal product for you...no matter what type of photography you offer to your clients.

A Special Offer: It's tough to sell something you can't show. So, I'm going offer you 25% - 50% off sample books to show to your prospects.

Please read on for details on how to get started!


Best regards,
Dale

________________________________
Ipe's Photo Book

When Ipe Machukattu of Abe's Photography saw our photo book he immediately recognized an opportunity to show and sell his Communion pictures.

Our books were higher in quality than any press printed book, small enough (at 8" x 8") to be an ideal size and priced low enough that he could charge what his market would pay...and still make a good profit.

Front Cover
Ipe chose to do his own design in Photoshop. So, all he had to do was to drag his flattened layouts into our open templates.

This let Ipe place his order in minutes. Since he was in South Florida, Ipe was able to pick up his finished photo book within the hour!

2 Page - 16" x 8" Spreads

Ipe's advice:

"The key to expanding your Communion photography business is
not in selling clients. Sample photo books showing your professional talent will do that."

"It is most important to establish a relationship with the priest. Find out his rules for shooting and then follow them."

"This is just good manners. It also makes sense if you want to be able to take pictures in the church again!"
 
Ipe hopes to expand his family photography business with these photo book applications:
  • Baby & children's portraits (in addition to his regular enlargements)
  • Dance pictures
  • Weddings
  • Family events






_________________________________
Why Our Photo Books Make Sense For Family-Oriented Event Photography

Traditional families want something solid they can hold in their hands and keep as a lasting memory of important life events.

Photo books offer an unbeatable combination of high quality and low cost:
  • Easy To Sell - Show a sample book and your clients will buy it. Sell the book as the final product...or include it with a package offering that includes enlargements (or a video).
    Photo book by Hitz Photography
  • You'll Look Like a Pro - Our archival photo books are printed double-sided on Kodak professional photographic paper. Your photographs will be brighter...with a far more professional look...than on consumer-grade, plain paper books. 
  • Organization - An entire day's pictures can be shown in story form in one convenient book.
  • Minimal Post-Production Work - Create a beautifully designed book in a half-hour or less.
  • Highly Profitable - Our 8" x 8" pro photo books start at just $18.95. Your average cost will be about $30. Think of the mark-up that leaves you! 

_________________________________
New - Hard Cover Photo Books

These newly introduced hard cover books give you the opportunity to upsell at a higher price point.

A Hard Cover Photo Book
A 20 page hard cover book costs you only $75. This leaves you a lot of space for a healthy mark-up.

Hard cover books are ideal for life events such as quincieñeras or weddings.

We suggest you promote soft cover books as low-cost, casual photo books. Sell the hard cover books as prestige keepsakes for families to hand down from one generation to the next.

Learn More ...

_________________________________
Save 50% On Sample Soft Cover Photo Book(s); 25% On Hard Cover Books.

You'll find that our photo books are an easy sell. But, to sell them you have to show them.

We'll give you 50% off our regular low price for up to two samples of the Soft Cover books.

How to order:
  1. If you aren't already using our free ROES system please click here to download it.
  2. Go to the Photo Book catalog to design your book and place your order.
  3. On the Order Review page please click the Instructions... button. Key in "Sample Book 50% Special for Pros". You'll see our regular prices but we'll only charge you the discounted price.
  4. Order online. We'll either mail your book(s) to you or they may be picked up in our lab's store.
      

To save 25% on sample Hard Cover books: There is a check box on the Shopping Cart page in ROES that offers the Sample Book with a 25% discount. Just check the box when you place your order.


                        _________________________________
These 8" x 8" & 10" x 10" photo books...printed on Kodak Premier pro paper...are a Dale Laboratories exclusive. They are not available
at retail stores!

You can use our books for virtually any photographic application where you want to tell a story using a pro-quality, yet low-cost medium.

They are every bit as impressive for corporate events or commercial photography as they are for weddings or communions.

We're meeting you halfway with these sample book discount offers. So, please ask yourself whether it is worth as little as $10 - $15 and an hour of your time to take your business in a new and profitable direction.

I hope you'll let us assist you in reaching all your professional goals.

When you succeed ... we succeed!


Best wishes,
Dale
Dale Farkas
President, iPrintsPro.com
(Online service of Dale Laboratories)

Questions? Call (800) 327-1776. We're here to help!
 
_________________________________

P.S. Our Monitor Calibration tool will show you at a glance if your monitor calibration matches our printing. Please click here for a download. Call us to receive a complimentary match print.

           
 



Share this