iPrints Professional
by Dale Laboratories
Marketing Ideas For Working Professionals

May 2011
In This Issue
Profitable Products For Spring Graduations
How To Order Package Prints, Graduation Cards, and Calendars

Quick Links
iPrintsPro/ROES Website
Download Free ROES Ordering & Design Software
Learn How To Use ROES

Prices
 
Dear Subscriber,
 
May and June are extraordinary months for youth and family oriented photography. There are proms, graduations, confirmations and end-of-year class photographs.

Here are four timely products that can maximize your profits:
  1. Group Pictures - Take a single group picture and sell enlargements to a lot of people. Full-class pictures, confirmation groups and families all present a great opportunity. Your print costs for 8 x 10s or 8 x 12s can be as low as $1.00 each.
  2. Package Prints -
    • Offer various print size packages of young people to their families.
    • Shoot dozens of individual portraits in front of a single background.
    • Crop and order with our ROES software in just minutes. 
  3. 5" x 7" Announcement Cards -
    • Our pre-designed templates are fast and easy to use for:
      • Graduation announcements
      • Party invitations
      • Class events
    • Your cost: As low as 60¢ ea. with an envelope
  4. 2011 "Year At A Glance" Calendars - Display a portrait and show each month of 2011 on a single 11" x 17" print. Families can circle any special date. You simply drag-and-drop a portrait into our calendar template, key in a little type and click to order. Each calendar is just $7.50, fully color-corrected.
Spring is a season of opportunity for pros like you. Let us help you make the profits you deserve!


Best regards,
Dale

Please read on for tips on how to create and market these products!
Multiple Enlargements - Shoot Once...Sell Many

Life events lend themselves to multiple prints. Any time you can shoot a single image and sell a large number of prints you'll make money.
  • Class or Fraternity/Sorority Group Pictures
  • Individual Portrait of the Graduate(s)
  • The Graduate and His/Her Family

    Tips -
    • Include type to enhance the value of the picture (i.e. Names, dates and location.)
      • Use the Design Your Own capability of our ROES software to place type in any enlargement.   Or...
      • Take advantage of one of our pre-designed, 8 x 10 ROES Headshots templates. Each of these templates already has a type design in place. You can adjust type and effects on individual or group pictures. To use these templates:
  1. Open the Models' Headshots & Comp Cards catalog.
  2. Click on 8 x 10 Head Shots
  3. Click on a template.
  4. Drag in an image and key in your type.
  5. Click on our Options to vary borders, fonts, type styles and other effects.
Package Prints

Selling enlargement packages can be very profitable!

8 x 10
8" x 10"


2 - Up 5" x 7"













4 - Up 4" x 6"

8 - Up Wallet Sized Prints
















  • Offer "packages" of different print sizes. We suggest offering three different print packages at gradually increasing prices.
  • Package prints sell well to varied markets:
    • Class photos (their traditional use)
    • Event pictures (Proms, graduation parties, Quinces, Bar/Bat Mitzvahs, corporate events)
  • Excellent mark-ups with our low $1.50 per 8 x 10 print unit cost.
  • Fast lab ordering (Under 2 minutes per subject)

Click here to see a video that will show you how to create and order great package prints!

Announcement Cards
Graduation is the perfect time to sell photo cards!

Families will be honoring their graduate and throwing parties.

5" x 7" on Kodak Paper
(Includes Envelope)
5" x 7" on Kodak Paper
(Includes Envelope)











Use our iPrints.com cards to include your professional pictures on their announcements and invitations.


Calendars
11" x 17" on Pro Kodak Paper

Our new Year-At-A-Glance calendar adds the "when" dimension to a photograph.
These calendars give your clients a keepsake that will be saved for a lifetime.
  • Quick and easy to order - 
    • Click the Calendars tab on any of our Paper Surface catalogs.
    • Drag an image into our template.
    • Key in your type.
    • Options let you change type color, fonts, etc.
  • Available in Lustre, Glossy & Metallic in both lab corrected and studio corrected catalogs.
  • Low, graded pricing. The more you buy, the more you save!
  • Other uses for these calendars:
    • Models and Fashion Photography
    • Quinces, Bar/Bat Mitzvah Keepsakes
    • Birthday Gifts For Family & Spouses
    • Corporate & Business Promotions
    • Promotional Print to Advertise Your Studio

Graduations and end-of-school activities offer you the opportunity to take advantage of situations where you can sell multiple prints at profitable prices.

Our job; to make you look good and to give you pro lab products to help you make additional income.

Do you have any ideas you can share with fellow pros?  Please email me at info@dalelabs.com if you have any suggestions. For each idea we publish we'll give you a complimentary 16" x 20" or 20" x 30" enlargement.

I hope you find these ideas useful.



Best regards,
Dale

Dale Farkas
iPrints Professional by Dale Laboratories
South Florida's only ROES/Kodak DP2 Pro Lab

*Many of our pros have found our Monitor Calibration Chart to be very useful in calibrating their monitors for our studio corrected prints. Please click here to download our chart. It's free.

Our thanks to Raul Riera at Penguins Creations, www.penguinscreations.com for his package print portraits.
 

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