Important Trade Updates 
April 2026
Dear ,  
 

As we commence the new Japanese financial year, we would like to share several important updates. With the travel trade newsletters now moving to a bimonthly schedule, we may occasionally send interim updates as required.

 

The next edition of the newsletter is set to be released in June, but in the meantime please read on for the latest information. 
New JNTO Webinar Series: Japan 2.0

Following on from our popular 'Japan 101' webinar series, we are pleased to introduce a new four-part series to further expand your knowledge across a range of Japan travel topics.

 

The webinars are designed for the travel trade in Australia and New Zealand. See details of the first instalment below. 

WEBINAR 1: JAPAN FAMILY TRAVEL 


Date: Wednesday, 3 June 2026

Time: 12pm (AEST) 

 

This webinar will introduce Japan as a family-friendly travel destination and will include: 
  • Insider travel tips for families 
  • Child friendly to elderly parent/multi-generational travel experiences and destinations 
  • Travel itinerary ideas for families 
FY2026 JNTO New Zealand Rep
We would like to to reintroduce Alita Holdaway from Julie King and Associates, who has resumed the JNTO New Zealand Representative role from April 2026.
 
Alita brings extensive knowledge of Japan and a strong passion for the destination. She will be the primary point of contact for New Zealand trade enquiries and can be reached at jntonz@jkingassociates.com
 2026 Japan Tourism Awards Australia
 
JNTO Sydney is proud to announce the inaugural Japan Tourism Awards Australia, recognising excellence within the Australian travel industry. The awards will highlight outstanding performance in seven categories:  

Leisure Awards
General Leisure, Educational Travel, Luxury Travel, Adventure Travel, Regional Travel        
Ski & Snow Awards
Ski & Snow Travel (All Japan), Ski & Snow Travel (Regional)
 
These awards acknowledge the contribution of Australia’s travel trade, whose efforts supported last year’s record visitor numbers to Japan. 
 
Award recipients will be recognised at our media event later this year and will receive a plaque and a traditional Japanese item.
 
Entries for the leisure award categories will be based on the 2025 traveller numbers survey. A separate Ski & Snow survey will be distributed in mid-May.
 
These insights play an important role in informing future Japanese Government tourism budgets and guiding JNTO's support and activities in the Australian market. 

Thank you to everyone who participates in this important annual research and supports this new initiative. 
Deadline: Friday, 15 May 2026
Copyright © 2026 Japan National Tourism Organization | All rights reserved.

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