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Dear ,  
                                          
Welcome to the April edition of the Japan Travel Trade Newsletter for 2025! 
 
You may have come across some picturesque photos of the cherry blossoms of late in lots of areas of mainland Japan! If you think you have missed out, don't worry! Remember the more mountainous and northern parts of Japan like Hokkaido, Aomori, and Akita have yet to reach its peak of magical cherry blossom festivities. 

Thank you to those who took the time to give opinions about the 2025 JNTO webinars content. Stay tuned for the first webinar date in next month's newsletter! 

JNTO will be exhibiting along with 26 suppliers from Japan at the Snow Travel Expo in Melbourne on Sunday 18 May, and Sydney on Sunday 25 May. Although a consumer event, it is a great way to learn all about what Japan has to offer in the way of ski resorts and accommodation, powder snow, back country runs, and all your ski holiday needs! 

Read on for Japan night-time cherry blossom viewing, a new toilet museum, MICE news, and more! 


Harriett Bougher 
Business Development & Senior Assistant Marketing Manager 

 

JNTO Sydney Office 

Learn about Japan's National Parks! 

Did you know that there are 35 National Parks across Japan? You can learn about 8 of them in this comprehensive YouTube webinar video sponsored by the Ministry of the Environment, Government of Japan. There have been time stamps added for easy viewing and direct access to information on the National Park that appeals to you or your clients. If you fill out the feedback form you can also get access to contact details of the various suppliers introduced in the video. 
 

Travel Inspiration & Updates

Night-time blossom viewing 

 

You may have heard of daytime picnicking under the cherry blossoms, but have you heard of viewing cherry blossoms at night? Night-time illuminated displays of cherry blossoms can be found throughout all of Japan. Some of which include Takada Castle Site Park (Niigata Pref.), Hirosaki Park (Aomori Pref.), Mifuneyama Rakuen (Saga Pref.), and more

 
For the peak Japanese public holidays 'Golden Week' 25 April to 6 May 2025, the Nozomi Shinkansen will run with reserved seats only. It will be peak travel period for domestic tourists so we highly recommend pre-booking seats on the Nozomi Shinkansen for this period. You can book the Nozomi Shinkansen tickets here
 
Have you considered Japan for your client's next meeting, incentive trip, or conference? You can learn all about why Japan is the ultimate MICE destination here, and can find an abundance of information on venues, suppliers, and contacts on our official JNTO Meetings and Events website. This includes our updated incentive trip experiences pamphlet which introduces 50 captivating incentive experiences across Japan. 

Toilet Museum Opening - INAX Museums (Aichi Prefecture) 

INAX Museums is where you can experience the spirit of Japanese craftsmanship and the multi-faceted aspects of clay and ceramics in the historic city of Tokoname. The 7th museum facility 'The Toilet Museum' will be opening 17 April. Come appreciate the development of toilets throughout the ages, and discover the unique features and porcelain craftsmanship of Japanese toilets for yourself! 

 

Image ©INAX MUSEUMS

 
Explore lush forests, historic temples, and towering rock formations on one of Japan's most spiritual walking trails, Kunisaki Trail in Oita Prefecture. Eco-Tourism accredited Life's an Adventure now offer a guided pack-free tour with inclusions such as private transfers and traditional accommodation as well as offering 10% commission for travel agents. Click here for more information and to book. 
©gotokyo.org

Based on the Expo 2025 sub-themes 'saving lives', 'empowering lives', 'connecting lives', Expo 2025 Official Experiential Travel Guides are now available here. Explore unique regions and experiences in Japan through a handy interactive map, video, or through a search engine categorized by channels such as 'food culture', 'historical spots', 'nature and outdoor' and more.

Resources for you and your clients

 Japan Travel Etiquette Guide 

 

Help protect and preserve the beauty of Japan and an all round travel experience for your clients by educating them on travel etiquette and manners that may be unique to Japan. Japan Tourism Agency has created this useful guide on how to be a responsible traveler and promote sustainable tourism in Japan. 

Travel Trade Resources

 

Find e-learning programmes and webinars by JNTO & our partners; JNTO's photo and video library; brochures, maps and posters; inbound travel suppliers and more!

 
Advise your clients to complete their immigration and customs forms on ‘Visit Japan Web’ prior to departure to streamline their entry into Japan. 
 
Open 24hrs, 365 days a year.
Call for tourist information, if you need assistance in case of emergencies (accidents or sickness) or for support during natural disasters.
Ph: +81 (0)50-3816-2787

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Japan National Tourism Organization
Suite 1, Level 4, 56 Clarence Street
Sydney NSW 2000 Australia

This message was sent to harriett_bougher@jnto.go.jp by harriett_bougher@jnto.go.jp
Suite 1, Level 4, 56 Clarence St, Sydney, NSW 2000, Australia


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