Yamagata Prefecture has earned a spot on National Geographic’s 2026 must-visit destinations list for ‘age-old tradition and otherworldly outdoor experiences, without the crowds’. From snow monsters and mountaintop temples to vibrant festivals and breathtaking sakura spots, discover why Yamagata is worth adding to your clients’ next trip. 

 

Easily reached from Nagoya, Nara and Kyoto, the former post town of Sekijuku is lined with around 200 Edo-and-Meiji-Period buildings and is protected as an Important Preservation District. Visitors can explore museums, savour traditional sweets or try indigo dying.

 

Pair with nearby Iga, one of the birthplaces of ninja, for hands-on experiences alongside waterfalls, hiking and onsen. Alternatively, visit Ise Jingu, one of Japan’s most sacred shrines and the starting point of the Iseji Route on the Kumano Kodo pilgrimage. 

 

The new ‘Eki-Suma’ digital map uses cutting-edge technology to help travellers easily locate coin lockers, bus stops and shops in Kyoto Station. No app is required, visitors simply point their phone at their surroundings to receive instant directions.

 

Along with extensive shopping and dining options, the futuristic station is a convenient gateway to the city’s sightseeing spots. Nearby attractions include the UNESCO-listed Toji Temple and Higashi Honganji Temple, as well the Kyoto National Museum and the Kyoto Railway Museum. 

 

 

Not far from Tokyo, the small town of Nakagawa in Tochigi Prefecture, now offers stays in a national tangible cultural heritage property - Iizukatei Hotel. The property, with over 200 years of history, has been renovated with preservation and care offering six unique rooms including an apartment style room suitable for families. Additionally, the hotel works with the town to provide incredible activities like dining at a local farmer's house, cycling tours past tranquil paddy fields, and more! 

Regional winter highlight: Asahikawa (Hokkaido Prefecture) 

Need inspiration for your clients’ winter itineraries? The Asahikawa region of Hokkaido offers pristine powder snow, a captivating winter festival, countless bars and restaurants plus one of Japan's largest ski resorts. Explore the North Hokkaido Snow Portal Site for year-round ideas, including local food recommendations, seasonal activities and more.