visitjapanau@jnto.go.jp
                                                                                                                                                                                                                                                         
 
Dear ,  
                                          
Welcome to the February edition of the Japan Travel Trade Newsletter for 2025! 
 
It was wonderful to see many of you at the recent JNTO Roadshows in Perth and Sydney! 

JNTO recently confirmed the 2024 traveller statistics to Japan. Australian visitors made up an amazing 920,200 visitors to Japan in 2024!  That is nearly one million visitors to Japan! This could not have happened without your essential contribution as travel trade in promoting and selling Japan as a travel destination. From all of us at JNTO we would like to say a huge arigatogozaimasu from the bottom of our hearts. 
 
Read on for the 2025 cherry blossom forecast, some of the UN's best Tourism villages, updated Expo 2025 information and more! 


Harriett Bougher 
Business Development & Senior Assistant Marketing Manager 

 

JNTO Sydney Office 

 JNTO Summer Roadshows Wrap Up

JNTO held their bi-annual roadshows in Perth and Sydney on the 3rd and 5th February. Perth had a total 38 suppliers and 71 buyers while Sydney had total 39 suppliers and  135 buyers. Buyers enjoyed delicious Japanese canapes and traditional Japanese music like the Oninawan shamisen and koto (Japanese harp), while making important business connections with suppliers and expanding their knowledge of Japan travel. 
JNTO also welcomed a very special guest: the official Expo 2025 mascot- Myaku Myaku! 
 
Our next Roadshows will be held around August/September this year. Keep an eye out in these monthly newsletters later this year for more details! 
 
Brochures For Travel Trade
 
A reminder that JNTO offers complimentary physical brochures, maps, and posters for Australia and New Zealand travel trade. Click here for the order form, e-brochures, and more information. 
 
 Japan Online Media Center (JOMC) Closure 
 
Due to a business merger, JOMC will be closing on the 3rd March 2025. So be sure to download any videos or photos you may need before then. Alternatively, check out our new JNTO resource here where you can download videos and photos from local municipalities and organizations throughout Japan.  

Travel Inspiration & Updates

2025 Cherry Blossom Forecast

 

JNTO's official 2025 cherry blossom forecast is out now! Check out the forecast and inspiring cherry blossom articles here!

 
The official Tokyo City guide - Go Tokyo -  has just launched a dedicated ticketing page for approximately 100 of Tokyo's events, attractions, and experiences. Check it out here!

Stay in a UNESCO recognised Gassho-Style Home (Toyama Prefecture)

 

Nanto city now offer exclusive private tours of their vibrant community in the Gokayama region. Tours include a private guide, an optional overnight stay in the UNESCO recognised Gassho-style home, sampling the delicious local cuisine, and a private viewing of the oldest folk song in Japan- Kokiriko. Your clients will not want to miss out on this one in a lifetime experience! Click here for more information and to book.  

 
Luxury lifestyle resort brand GLAMDAY STYLE have opened two new properties in  the nature abundant resort area of Karuizawa in the mountains of Nagano prefecture. The two new luxury villa suites - Kawa-no-ne and Yama-no-fumoto - offer majestic yet cozy spaces, with added features such as kitchens, living rooms, multiple rooms, open-air baths, all whilst being surrounded by nature. 
©gotokyo.org
Along with the remote island of Amagi (Kagoshima Prefecture), the small mountain town of Nishikawa (Yamagata prefecture) made the 2024 UN Tourism's 'Best Tourism Villages' list. Nestled within Bandai-Asahi National Park, Nishikawa is best known for its breath taking natural beauty, and rich cultural heritage. Highlights include summer skiing, and unique local mountain cuisine. Learn more about Nishikawa and how it is actively pursuing sustainable tourism initiatives here

Resources for you and your clients

 Osaka World Expo 2025 English Brochure (Updated January 2025)

 

Updated information on pavilions, events, and tickets for 2025 World Expo in Osaka 13 April to 13 October 2025 here. For all other information see the official Expo 2025 website. 

Travel Trade Resources

 

Find e-learning programmes and webinars by JNTO & our partners; JNTO's photo and video library; brochures, maps and posters; inbound travel suppliers and more!

 
Advise your clients to complete their immigration and customs forms on ‘Visit Japan Web’ prior to departure to streamline their entry into Japan. 
 
Open 24hrs, 365 days a year.
Call for tourist information, if you need assistance in case of emergencies (accidents or sickness) or for support during natural disasters.
Ph: +81 (0)50-3816-2787

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Our mailing address is:
Japan National Tourism Organization
Suite 1, Level 4, 56 Clarence Street
Sydney NSW 2000 Australia

This message was sent to harriett_bougher@jnto.go.jp by harriett_bougher@jnto.go.jp
Suite 1, Level 4, 56 Clarence St, Sydney, NSW 2000, Australia


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