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Dear ,  
                                          
Akemashite omedetou! Happy new year and welcome to the first edition of the Japan Travel Trade Newsletter for 2025! 
 
Winter has well and truly set in for Japan with some incredible amounts of snowfall recently in northern regions of Japan like Aomori, Akita, and Hokkaido. In this month's newsletter you can find some winter travel inspiration to make the most of the snow season and cozy ways to explore the winter wonderlands of Japan. 
 
We hope this year of the snake is a fruitful and sucessful one for you! 


Harriett Bougher 
Business Development & Senior Assistant Marketing Manager 

 

JNTO Sydney Office 

 Insider Tip #26: Onsen Etiquette

Japan's volcanic terrain means there's no shortage of natural hot springs, called onsen in Japanese. Onsen are not only great for relaxation (especially during winter!), but claim to provide other health benefits too. Here are some tips for first-timers: 

  • Onsen are generally gender separated, often with a red curtain for women and blue curtain for men. 
  • When entering the onsen, there will be a change room with baskets shelves or lockers to store your clothes and other items. Undress here and remember: no swimmers and only take a small towel (often but not always provided) with you into the shower/bathing area.  
  • The first thing you'll see is the shower/bathing area. Sit on a stool and clean yourself from top to toe, ensuring all soap/shampoo has been rinsed off.  Now head to the baths. If you have long hair, it's better if it's tied up so it doesn't go in the water. Look for the rotenburo (outdoor bath) as they often have great views (most but not all places have one). It can feel a bit funny going outside completely nude, but it's worth it!
  • Keep your small towel to the side, out of the water. You can even place it on your head if you like.
Please note that many onsen do not permit guests with tattoos to use the baths. To get around this, book guests into a ryokan with an in-room bath or rent out a private bath (called kashikiri). While not all onsen allow guests with tattoos to enter, we have some information on some great tattoo-friendly onsen across Japan here. Onsen capital of Japan- Oita prefecture- also has information on their tattoo-friendly onsens
Japan Roadshow 2025 Buyer EOI Application- Perth 
 
Buyer EOI applications are still available for our Perth Roadshow on 3 February.  Do not miss out! 
 

Travel Inspiration & Updates

 
Famous for its milk-like waters from natural springs, and charming rustic vibes, Tsurunoyu Onsen is one of the most histroric onsen towns in Japan. Many of the onsen offer spectacular views of Towada-Hachimantai National Park providing the perfect winter retreat. 

Restaurant Kamakura Village (Nagano Prefecture)

Enjoy a local speciality hot pot meal or traditional sweets inside a cozy kamakura (snow hut). The experience is available 24 January to 28 February 2025. Reservations are essential and can be made here

© Shinshu-Iiyama Tourism Bureau

 
All-aboard the SL Fuyu-no-Shitsugen sightseeing train! Experience winter wonderland as the train runs through the white Kushiro wetland all in the comfort of a charming, vintage train interior. This train only runs in the winter months of January and February. Reservations are required and can only be made at major JR Hokkaido stations after arriving in Hokkaido. Please see the JR Hokkaido website for more details.    
A doable day trip from Tokyo, Ouchi-juku is known for its traditional thatched-roof buildings, and a what can feel like a time travel experience back to a Japan from hundreds of years ago. The annual Ouchi-juku Snow festival will be held 8 and 9 February this year and is not to be missed!  Experience beautiful lantern-filled streets, dance and taiko performances, mochi-making, fireworks and more! Click here for more information. 
 
Stay in a former affluent samurai family residence! Reopening on 11 January, the former residence boasts a stunning blend of Japanese and western architecture including a large Japanese-style garden. 
The former residence is also open for day visitations and has a restaurant attached. 
©gotokyo.org
If Japanese sake wasn't loved enough by the world already, the unique techniques and conditions required to make Japanese sake have been officially recognised by UNESCO! 
 
Japan Travel and Tourism Association has introduced the 'Sake Brewery Tourism' Experience providing insights into the history and culture of sake, and different sake breweries and regions to explore in Japan.

One of the largest and famous sake festivals in Japan: Niigata sake-no-jin 2025, will be held 8 - 9 March 2025. It is a chance to taste from hundreds of different sake labels from one of the leading sake producing regions: Niigata prefecture. Tickets on sale for overseas buyers until the 14th January. 

Resources for you and your clients

 Osaka World Expo 2025 English Brochure

 

The World Expo will be held 13th April to 13th October in Osaka. Click here for the English language brochure. For all other information see the official Expo 2025 website. 

Travel Trade Resources

 

Find e-learning programmes and webinars by JNTO & our partners; JNTO's photo and video library; brochures, maps and posters; inbound travel suppliers and more!

 
Advise your clients to complete their immigration and customs forms on ‘Visit Japan Web’ prior to departure to streamline their entry into Japan. 
 
Open 24hrs, 365 days a year.
Call for tourist information, if you need assistance in case of emergencies (accidents or sickness) or for support during natural disasters.
Ph: +81 (0)50-3816-2787

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Japan National Tourism Organization
Suite 1, Level 4, 56 Clarence Street
Sydney NSW 2000 Australia

This message was sent to harriett_bougher@jnto.go.jp by harriett_bougher@jnto.go.jp
Suite 1, Level 4, 56 Clarence St, Sydney, NSW 2000, Australia


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