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Dear ,
Welcome to the October edition of the Japan Travel Trade Newsletter for 2025.
13th October marks the final day of the World Expo 2025 in Osaka. Official statistics have not been released just yet but so far over 21 million visitors (domestic and international) have attended.
This month's newsletter is packed full of great information and updates including koyo (autumn leaves) travel inspiration, the upcoming JNTO Luxury webinar registration, and a write up of a regional town that truly resonated with me in a recent fam trip to Japan.
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Harriett Bougher
Business Development & Senior Assistant Marketing Manager
JNTO Sydney Office
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Training & Trade Resources
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JNTO Japan 101: Luxury Japan Webinar
The third webinar of our popular Japan destination training series will be Wednesday 29th October at 12pm (AEDT).
This webinar will be about all things Luxury Japan. Come and discover new luxury travel destinations, gastronomic experiences, unique journeys, arts and culture and more. There will be exclusive insider tips to help you sell Japan and a Q&A session.
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Oita & Ehime Webinar
Expand your Japan knowledge even further in a 30 minute webinar presented by local Ehime and Oita Prefectural Reps Rebecca George and Claire Mountaine on 6th November at 8:30am or 12pm (AEDT). They will share the incredible culture and nature in each of these up and coming destinations in Japan!
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Travel Inspiration & Updates
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Nestled within Shikotsu-Toya National Park, the Jozankei area transforms into a tapestry of red, gold and amber each October. Jozankei Tourist Association has highlighted five places to witness this magical transformation with accompanying bus services for easy access. Click here for more information.
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Japanese Film Festival (JFF) 2025
The program for this year’s Japanese Film Festival is out now. With 125 latest release screenings and 52 special series screenings on offer, there’s something for everyone. Get ready to be transported – no passport required!
JFF ticket giveaway update: We’re still confirming the winners from last month’s giveaway and will announce them in next month’s newsletter.
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F-ATRS ( Futaba-gun Area Tourism Research Association) is a community-first land operator that aims to contribute to the revitalisation of coastal communities in Fukushima Prefecture that were affected by the devastating 2011 Tohoku Earthquake. Particularly recommended for sustainability or development focused study or MICE groups. Check out their introduction of the hidden gems of the Fukushima Hamadori Coastal area and model courses here. For more info and to contact F-ATRs click here.
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Did you know that the beautiful Lake Suwa in the city of Suwa, Nagano Prefecture, inspired the incredible lake scenes in the worldwide hit anime Your Name? Easily accessible by express trains from larger cities like Nagoya and Tokyo, Suwa is also home to the spiritual Suwa Taisha Shrine, skiing, hiking and trekking in the Yatsugatake Mountains, a huge fireworks festival in August, multiple sake distilleries, and more.
A highlight from my recent trip to Suwa was the Osuwa Daiko Taiko drum experience. It's an authentic look into taiko drumming culture with access to not only a drumming lesson with a taiko master, but also a rare insight into how the taiko drums are traditionally made (forewarning: it's not for the faint hearted!).
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Resources for you and your clients
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Japan Travel Etiquette Guide
Help protect and preserve the beauty of Japan and an all round travel experience for your clients by educating them on travel etiquette and manners that may be unique to Japan. Japan Tourism Agency has created this useful guide on how to be a responsible traveller and promote sustainable tourism in Japan.
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Travel Trade Resources
Find e-learning programmes and webinars by JNTO & our partners; JNTO's photo and video library; brochures, maps and posters; inbound travel suppliers and more!
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Advise your clients to complete their immigration and customs forms on ‘Visit Japan Web’ prior to departure to streamline their entry into Japan. |
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Open 24hrs, 365 days a year.
Call for tourist information, if you need assistance in case of emergencies (accidents or sickness) or for support during natural disasters.
Ph: +81 (0)50-3816-2787
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Copyright © 2025 Japan National Tourism Organization | All rights reserved.
Our mailing address is:
Japan National Tourism Organization
Suite 1, Level 4, 56 Clarence Street
Sydney NSW 2000 Australia
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