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© Hokkaido Tourism Organization
Dear ,
Welcome to the September edition of the Japan Travel Trade Newsletter for 2025.
Thank you to all those that attended our recent Japan Roadshows across Sydney, Melbourne, and Auckland. We hope you all got a lot out of the event and made some great connections with suppliers.
Read on for our Roadshow wrap-up, the chance to win tickets to the Japan Film Festival in Australia, upcoming art events across Japan, and more!
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Harriett Bougher
Business Development & Senior Assistant Marketing Manager
JNTO Sydney Office
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August Japan Roadshows Wrap Up
The last week of August marked another successful round of JNTO Japan Roadshows across Sydney, Melbourne, and Auckland.
Our Roadshows attracted 360 travel industry professionals in Sydney and Melbourne with 49 suppliers in attendance from all corners of Japan including up and coming regional destinations. Click here for the Travel Weekly coverage.
Our Auckland Roadshow attracted 145 travel industry professionals, with 25 suppliers in attendance.
There was great enthusiasm from trade participants in attendance with comments on the great range of suppliers and informative presentations. Participants were treated to delicious Japanese canapes, ikebana flower displays, and live koto (Japanese harp) performances. Several lucky trade walked away with incredible prizes like return flights to Japan, beautiful rare ceramics, and accommodation stays.
Stay tuned for the announcements of our next round of Roadshows set to take place in Sydney and Brisbane, February 2026.
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Training & Trade Resources
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JNTO Japan 101: Luxury Japan Webinar
The third webinar of our popular Japan destination training series will be Wednesday 29th October at 12pm (AEDT).
This webinar will be about all things Luxury Japan. Come and discover new luxury travel destinations, gastronomic experiences, unique journeys, arts and culture and more. There will be exclusive insider tips to help you sell Japan and a Q&A session.
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Win FREE tickets for you and a friend to the opening reception and film screening of the Japanese Film Festival in Australia!
The festival will be touring multiple cities, and we’re giving away a total of 10 double passes to celebrate the opening night.
To go into the draw, simply fill in this form. Entries close 11:59PM (AEST), Sunday 21 September 2025 so be quick! ( T&Cs apply) |
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Travel Inspiration & Updates
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Upcoming art events across Japan
This coming autumn is full of art festivals, from contemporary installations on the islands scattered across the islands of the Seto Inland Sea, to exhibitions nestled within traditional houses in a beautifully preserved merchant town.
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Imagine witnessing massive 12-metre-long taiko drum floats with rhythmic drumbeats, whistles, and a whole local community coming together to celebrate the fun and organised chaos. Held 16-18 October this year, the Niihama Taiko Festival is said to have originated over 1,000 years ago. Combine with other nearby Ehime Prefecture highlights like Matsuyama City and Imabari and surrounds for a great hidden Japan getaway!
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HOTEL de DOCTOR 24 is a new online medical service designed specifically for international visitors. Your clients can connect with a qualified doctor 24/7 from the comfort of their hotel room, with professional medical interpreters available in English and 21 other languages.
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The trendy Japandi phenomenon is the design style of blending Japanese minimalism and Scandinavian warmth. Your clients can experience this aesthetic on their next trip to Japan. Some ideas include a Japandi influenced boutique hotel stay, or participating in centuries old craftsmanship experiences - taking home some handcrafted homewares to create Japandi charm at home. Click here for more Japandi inspired ideas.
Photo credit: TRUNK
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Did you know that karate originated in Okinawa, Japan's most southern prefecture? HOSHINOYA Okinawa offers guests a once-in-a-lifetime opportunity to fully immerse themselves in Okinawan karate and traditional Ryukyu Kubudo (Okinawa's classical martial arts) while revitalising their body through personalised acupuncture, shiatsu treatments and traditional nutrient-abundant meals. Click here for more information on the Ryukyu Karate Stay wellness program. Photo credit: ©︎Hoshino Resorts
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Resources for you and your clients
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Japan Travel Etiquette Guide
Help protect and preserve the beauty of Japan and an all round travel experience for your clients by educating them on travel etiquette and manners that may be unique to Japan. Japan Tourism Agency has created this useful guide on how to be a responsible traveller and promote sustainable tourism in Japan.
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Travel Trade Resources
Find e-learning programmes and webinars by JNTO & our partners; JNTO's photo and video library; brochures, maps and posters; inbound travel suppliers and more!
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Advise your clients to complete their immigration and customs forms on ‘Visit Japan Web’ prior to departure to streamline their entry into Japan. |
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Open 24hrs, 365 days a year.
Call for tourist information, if you need assistance in case of emergencies (accidents or sickness) or for support during natural disasters.
Ph: +81 (0)50-3816-2787
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Copyright © 2025 Japan National Tourism Organization | All rights reserved.
Our mailing address is:
Japan National Tourism Organization
Suite 1, Level 4, 56 Clarence Street
Sydney NSW 2000 Australia
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