There are exactly 7
remotely stationed Australian aborigines that don't know what Steve Jobs said
last week. They are the only people that would probably enjoy the
newsletter I had finished 2 days prior to his surprise announcement. The piece I’d written was Pulitzer quality,
philosophical prose that waxed poetic about: “What is left for Steve Jobs at
Apple?” There were clever comparisons to Steve McQueen, my other
favorite, cool Steve, which is where the title came from. That was the only
thing I was able to salvage. It also raised concerns about his health and
the ultimate query as to what mountain was really left for him to climb?
Steve has done things that no one else in the tech OR business world has ever
done and now Apple is playing tag with Exxon for the largest publicly traded
company in the world. What was left for S.J?
And then he told us he
was quitting.
Now, 7.9 million bloggers
and news commentators are typing endlessly about the-legacy-of Steve-Jobs-and-what-Apple-will-be-like-without-him.
Will Tim Cook be able to fill his black turtleneck? What does it mean
that Steve will stay on as Chairman of the Board? Will he be calling the
shots while un-showered, still in PJs in front of cartoons and a bowl of Count
Chocula? How does Apple function without the iconic Steve Jobs and his
reality distortion field? Isn’t he the
mad scientist with the Time Machine who regularly dashes to the future to find
out what we're all using and then comes back and builds it? What is Apple
without the genius of Jobs?
And more importantly, do I know the answers to these questions?
Of course not.
I'm just a guy in the
trenches who sees people struggle every day to keep their "perfect"
Apple systems up and running. We get to work with lovely, albeit frustrated
people who don't understand why their free printer won't work. But will
that stop me from trying to appear knowledgeable, wise and visionary as I
comment about the future of Apple without Esteban?
Of course not.
So here's what I think.
Apple's going to be just
fine. It's definitely the beginning of
the end of an era, but Apple’s going to be okay, at least for a few more
years. Supposedly there is a 5 year plan in play and all people have to
do is learn their lines and the magic honey will continue to flow from the
kingdom. But it also seems unlikely to
me that Steve will just instantly let go of the less visible reigns and not be
in on most major decisions coming out of Apple for the next few years. He
quite likely will have a lot of power as Chairman of the Board. However,
I think his health issues have compelled him to pull back and examine his
mortality again.
His pancreatic cancer was
supposed to be a death sentence and he miraculously survived that. And then there was the secret liver transplant
a few years back. He's definitely a survivor against the odds, but my
take on Steve Jobs is that he's also a philosopher. He's keenly aware of
his own mortality and how, and with whom, he wants to spend whatever time he
has left on the planet.
I'm guessing his 4 kids
and wife are probably at the top of that bucket list. I know they would be on mine. [My family, not his.] Hopefully publishing his authorized biography
is also on there. That may finally give
us a clue as to what being Steve Jobs is really like, or at least how he’d like
to be remembered.
Additionally, I'm hoping
he'll write and speak more about what he likes and dislikes about technology
and how we mere mortals should be interacting with it. He's always been
the number one champion of forcing technology to adapt to humans, not the other
way around. If Microsoft robots were
to try and take over the world (assuming they wouldn’t collapse from the weight
of viruses before taking their first step), I’d want Steve Jobs around to tell
us how to fight them. People listen to
Steve Jobs, even people who pretend not to.
In spite of the fact that
I’ve spent a few decades tossing back more purple Kool-Aid than I can
comfortably talk about outside of meetings, I don’t agree with everything he
says. I’m not a big fan of the burrowing
of iOS into the MacOS and Lion is still a messOS in my opinion. BUT, he’s been right about a LOT of things
like:
• Cell
phones, especially “smart” ones, were really sucky before the
iPhone arrived.
• Cable
companies and cellular service providers are still pretty sucky too.
• Computers
were
super ugly and deserved to be hidden below desks before the first iMac came out
and altered the way things could look.
• Desktop
computers are looking more and more like trucks on our highways, with 90% of us
driving cars that look like laptops, iPads, and iPhones.
• Flash
& Blu-Ray really do suck* and the internet and our computers would be a
better place without them.
*[Note: My editor, my esteemed wife, has made me
aware that I’ve overused this word and that it’s rather juvenile. Try as I may, I cannot find a more adult
adjective that appropriately describes the suckiness of both of these
technologies. She remains disappointed and continues to hurl the thesaurus at
me.]
• Digital
access to movies and music is a done deal. Either come up with a
reasonable price to sell them digitally, or the majority of the people you want
to buy them, will download them for free.
• You
really have to build backup software into the OS if you want people to back
up. More than half of the people still won't use it. 100% of those
will still say they "intend to."
The Tao of
Steve. What will Apple do without
it? No one truly knows, not even Steve.
In the meantime, I’d like
to leave you with one of my favorite quotes from the impatience of Jobs.
Your time is limited, so don't waste it
living someone else's life. Don't be trapped by dogma — which is living with
the results of other people's thinking. Don't let the noise of others' opinions
drown out your own inner voice. And most important, have the courage to follow
your heart and intuition. They somehow already know what you truly want to
become. Everything else is secondary.
We’re here when
you need us,
Mick
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