RIDEWISE NEWS
October 2025 Edition
Let's GO explore the latest sustainable transportation news, stories, programs, and events from Ridewise.

RideWise Celebrates National Pedestrian Safety Month throughout Somerset County with local schools, community members, and leaders with campaign and community events.

Pedestrian Walk and Talk Event

Bike Rodeos, Walking School Bus, and Presentations

Pictured up top first is one of our staff members Sierra Saint-Vil (left) with two students from Somerville High School (in the middle) and councilwoman Theresa Bonner from the Somerville Borough (right). They are all in downtown Somerville where Theresa and Sierra gave out pedestrian safety resources and materials along with candy to educate and spread awareness about pedestrian safety. 
 
Second picture is Sierra Saint-Vil with councilwoman Theresa Bonner, Somerville Borough and Pops Bike Shop owner Marc Cianfrone at Pops Bike Shop discussing the importance of pedestrian and bike safety. 
 
Pictured here is Marc's son Dan who helps his father run Pops Bike Shop. We gave Pops Bike Shop some bike reflectors, candy, and bike and pedestrian safety resources and informational materials to help promote pedestrian and bike safety awareness and education to local customers, visitors, and bikers entering the store. 

Celebrating Pedestrian and Bike Safety Education with Community Engagement with Walking School Bus, In-School Presentations, Tabling, and Bike Rodeos

 

Here are captured moments highlighting our school and community engagement efforts in providing pedestrian and bike safety education and awareness throughout Somerset County. 
 
Photo 1: Middle Earth, Bike Safety Education in Manville
Photo 2 and 3: Naaman Williams Park, Bike Rodeo with Franklin Youth Center, Franklin Police Department, and Franklin Township
Photo 4: Health and Safety Night at Roosevelt Elementary School in Manville
Here are captured moments highlighting our school engagement efforts in providing pedestrian and bike safety education and awareness throughout Somerset County at schools in North Plainfield, New Jersey.  Students were able to identify and learn about the ways of the road, pedestrian and and bike signals and basic safety procedures. With hands on approach led by our program leaders, children interacted with pedestrian and bike safety education through fun jeopardy, trivia questions, and presentations. 
Here is our Operations Program Specialist Reese hosting a community tabling providing pedestrian and bike safety educational resources and materials along with Halloween candy at the Layfayette School in Bound Brook at their Spooky Night Event. 
Pictured here are some of our community leaders involved in making the October 18th Bike Rodeo at Naaman Williams Park a success. It truly was a community effort that brought happy faces and important safety lessons to several kids. To the left is Ruquiyah "Q" Wilson, HBCU Scholarship Ride Project Manager, next to her is a Franklin Council Community Volunteer and to her is Chris Gonda, Keep Middlesex Moving (KMM) Program Manager, next to him is Reese, our Operations Program Specialist, and next to her is another Franklin Council Community Volunteer.
Together, we were successfully able to garner positive attention and attendance for the October 18th Bike Rodeo and with the help of the HBCU Scholarship Ride Organization, we were able to donate 4 bikes to deserving students who needed them. We also partnered with the Franklin Township Police Department who joined us at the event and secured some children with bike helmets and taught bike safety. 
 
Ruquiyah Wilson shared:

"Donating these bikes through the HBCU Scholarship Ride felt like a natural extension of my mission to make cycling accessible to everyone. I’m deeply grateful for the opportunity to support such meaningful local programs. Seeing the excitement on the children’s faces as they received their bikes and learned to ride was an unforgettable experience.  A reminder that biking isn’t just about transportation, but also about building confidence, independence, and community.

 

As a Specialized Ambassador and owner of Q’s CyQling Bike Club, I’m passionate about helping people of all ages get outside and ride. It allows individuals to not only improve physical health, but to strengthen mental well-being and foster a lifelong love of movement."

RideWise and Somerville Police Downtown Somerville Pedestrian Safety Community Engagement

 

 

Pictured here is Somerville Police Officer Nicole DeBiase with her furry companion Marco who are displaying how to properly use a pedestrian beacon button. She shared with us what pedestrian safety means to hear. She said " For me pedestrian safety is personal. I see those faces every day, kids walking to school, parents pushing strollers and I think about my own family. That's why it matters so much. Say alert!"
Learn more about Walking and Bike Safety by visiting our website at https://ridewise.org
 
 
There you'll see our biking and walking digital toolkits that can educate you on the best practices in being safe wherever you are.

Let's GO Ride Wisely Together

See how we're encouraging Somerset County communities, schools, and families to do their part in being safe and educated.

Happy Halloween, Ride Wisely

Be alert and take action

Halloween is practically here and we want you to have a safe and happy time. To do so, we invite you to check out our digital flipbook below or at our website where you can learn more about pedestrian and bike safety measures for Halloween. This is a perfect digital checklist and guide for individuals, children, and families alike. 

Pedestrian and Bike Education Community Safety Reminders and Resources

We are excited to share that we have developed a community hub page that contains some of our latest digital toolkits and guides to support the work that we do with our community partners highlighting the importance of bike, pedestrian, public transit, safety, sustainability, and health and wellness programming and events. 
Connecting people and businesses to safe and sustainable travel information and resources that enhance quality of life and create a vibrant economy.
Stay connected with us to learn more about our upcoming and new programs, events, and highlights showcasing our efforts with the community and our clients. 
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50 Division Street - 4th Floor, Somerville, New Jersey, 08876


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