Ok, the decision to print versus email your next marketing message has been decided. The strategy boils down to: some will be mailed, some distributed at the trade shows with the remaining used by the sales and support staff. So how many do you print?
Did you know that when printing on a traditional offset press the unit cost goes down as the quantity goes up? The cost difference for a quantity range of 500 to 1000 or even 2500 is shockingly cheap.
Yes, offset printing (vs digital printing) has a higher front-end cost load, so short runs may have a high unit cost, but as the quantities increase, the unit costs go down significantly.
Other advantages of offset:
• Unmatched quality
• Versatility including printing PMS colors, metallics and special coatings/finishes.
• Works on a wider range of printing surfaces.
So, the next time you request some pricing from a few trusted print vendors… ask for pricing on multiple quantities, ask if they can be quoted on an offset press and compare the prices.
“Just in time” collateral for a specific purpose is real, but you may have just increased your effectiveness by having quality marketing collateral, for multiple uses, for the entire sales cycle.
