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Loyalty Marketing
MonthlyTM
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JANUARY 2013
This month's lead article, from the U.S. Congressional Budget Office (CBO), describes a substantive and important policy shift. For the first time, CBO is recognizing that
increases in prescription drug use can result in offsetting
decreases in spending on medical services. See "Offsetting Effects of Prescription Drug Use" below.
Our second article is a review of progress to date on the National Community Pharmacists Association's initiative to provide adherence services as a core competency of the profession.
Finally, we review a report of original research confirming that patients who enjoy higher levels of communication with their HCPs exhibit higher levels of medication adherence.
We trust that you will enjoy and gain from this issue of Loyalty Marketing Monthly! |
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Offsetting Effects of Prescription Drug Use on Medicare's Spending for Medical Services
by the Congressional Budget Office
This November 2012 publication from the Congressional Budget Office (CBO) actually reports on a groundbreaking shift in federal policy. For the first time ever, the CBO is officially recognizing that "people respond to changes in cost sharing by changing their consumption of prescription drugs." Furthermore, the CBO notes that "most often, pharmaceuticals have the effect of improving or maintaining an individual's health." The combined result of these new findings is that CBO is changing its "estimating methodology" so that any shift in Medicare cost-sharing policy that is estimated to cause a 1%
increase in RXs filled will also be estimated to cause a 0.2%
decrease in Medicare's spending on medical services.
See the complete article here:
Offsetting Effects of Prescription Drug Use
Pharmacists Advancing Medication Adherence: Moving Forward on a Solid Foundation
by the National Community Pharmacists Association
The National Community Pharmacists Association (NCPA) has released
Moving Forward on a Solid Foundation: Year One Progress Report, which examines the success of the association's strategic initiative Pharmacists Advancing Medication Adherence (PAMA). PAMA's goal is to facilitate the ability of independent community pharmacists to provide adherence services as a core competency of the profession, equivalent to the dispensing process, by 2015. The report, which covers July 2011 through July 2012, outlines the tangible and measurable steps that are currently underway in furtherance of that objective.
See the complete article here:
Pharmacists Advancing Medication Adherence |
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Communication and Medication Refill Adherence
by Neda Ratanawongsa, et al
From the December 2012 issue of
JAMA Internal Medicine, Ratanawongsa and colleagues evaluated the association between patient-rated quality of patient/HCP communication and medication adherence. The authors conclude that for each 10-point
decrease in communication, the adjusted prevalence of poor adherence
increased by 0.9%. Compared with patients offering higher ratings, patients who gave HCPs lower ratings for involving patients in decisions, understanding patients' problems with treatment, and eliciting confidence and trust were more likely to have poor adherence.
See the article abstract here:
Communication and Medication Refill Adherence
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"Ask the Expert" by Bob Caprara, PSKW Chief Methodologist
Q: What are physicians' most important drivers in the use of co-pay assistance programs?
A: PSKW just surveyed 150 MDs regarding their use of co-pay programs. When deciding whether to use a co-pay coupon for a specific patient, the two most important considerations to physicians were the cost of therapy and the patient’s ability to pay. The particular therapeutic class was not as strong a factor in the decision. |
Upcoming Loyalty/Adherence Conferences
ExL's 3rd Patient Adherence and Advocacy Summit
Feb 25-26, 2013
Philadelphia, PA
Patient Adherence Summit
World Congress Summit to Improve Adherence and Enhance Patient Engagement
Mar 14-15, 2013
Philadelphia, PA
World Congress Adherence
CBI's 12th Annual Patient Adherence and Support Summit
April 29-30, 2013
Philadelphia, PA
Patient Adherence & Support |
EyeForPharma's
10th Patient Summit USA
May 2-3, 2013
Philadelphia, PA
Patient Summit USA
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Toll Free: 800.270.1553, Main: 908.809.6100, Fax: 908.809.6249 |
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