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MonthlyTM
Pharmacist counseling a patient
compliments of pskw
OCTOBER 2012

This month's lead article is a must-read for anyone interested in improving adherence. From the September issue of  Annals of Internal Medicine, this is an unbiased and eye-opening meta-analysis of dozens of studies measuring the real-world effects of various adherence interventions. See "Interventions to Improve Adherence..."

Our second article is a just-published report of original research seeking to determine whether higher levels of "health literacy" are correlated with better medication knowledge, adherence, and adverse drug events among veterans older than 65.

Finally, we review a meta-analysis intended to discover the effect of scheduled dosing frequency on medication adherence in patients with chronic diseases.

We trust that you will find real value in this month's issue of Loyalty Marketing Monthly!
Interventions to Improve Adherence to Self-administered Medications for Chronic Diseases in the United States: A Systematic Review
by Meera Viswanathan, et al

This September 2012 article from  Annals of Internal Medicine  provides a meta-analysis of 67 published trials of 18 types of interventions intended to improve medication adherence for chronic diseases. The investigators found "robust evidence that reduced out-of-pocket expenses improved medication adherence across clinical conditions." In addition, "case management" and "patient education with behavioral support" also improved adherence for more than one condition.

See the complete article here:
Interventions to Improve Adherence...

Association of Health Literacy With Medication Knowledge, Adherence, and Adverse Drug Events Among Elderly Veterans

by Hilary Mosher, et al

In this October 2012 article in Journal of Health Communica-tions: International Perspectives, Mosher and colleagues examined the association of health literacy (defined as "word recognition and pronunciation using health-related vocabulary") with medication knowledge, adherence, and adverse drug events among veterans age >65. The authors found "no significant association between health literacy and adherence."

See the complete article here:
Association of Health Literacy With Medication Adherence...   

Dosing Frequency and Medication Adherence in Chronic Disease
by Craig Coleman, et al

From the September 2012 issue of Journal of Managed Care Pharmacy, Craig Coleman and colleagues confirm what seems commonsensical: patients taking oral meds for chronic diseases are more adherent to once-a-day dosing regimens than to 2-, 3-, or 4-times-a-day regimens. The authors report on their systematic meta-analysis of 51 independent studies. 

See the complete article here:
Dosing Frequency and Medication Adherence in Chronic Disease

Attending the Eyeforpharma Patient Summit Oct 29-30?
Save $300 by usingcode "PSKW300." Plus, our own Bob Caprara & Chris Dowd will present on Tuesday, October 30: "Co-pay Programs in the Spotlight: Top Controversies Affecting Pharma Marketers." Don't miss it!

"Ask the Expert" by Bob Caprara, PSKW Chief Methodologist

Q: How does a "1st Rx free" offer affect MD and patient behavior?


A: In general, a "1st free" offer is more likely to modify physician behavior, which should be an important goal of any program.  MDs seem more willing to use "1st free" coupons, and they help drive trial and (hopefully) adoption. But "1st free" is not the best offer if the goal is patient persistency!  A flat, PNMT offer where the patient receives a constant benefit for staying on therapy appears better suited to modifying patient behavior.

Upcoming Loyalty/Adherence Conferences
 
Eyeforpharma's 9th Annual Patient Summit USA 
Oct 29-30, 2012
Philadelphia, PA
Patient Summit USA  

ExL's 3rd Patient Adherence and Advocacy Summit
Feb 25-66, 2013       

Philadelphia, PA 
Patient Adherence Summit

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