Hello from Dr. John F. Murray. I am thrilled to report today that Don Shula, the NFL’s winningest coach, stressed the primacy of mental and
physical preparation with a quote to be published in the upcoming book taken from words he himself
had used in his days of coaching:
“You’ve got to continually eliminate errors
and take pride in not making mental and physical mistakes. It takes extra work,
extra thoughts, and extra practice to get it all done. It just doesn’t happen
on Sunday. You have to make up your minds to get it done and make up your minds
to win.”” -- Don Shula
Thank you Coach Shula!
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FOR IMMEDIATE RELEASE
New Book Ranks Super Bowl Winners
Dallas,
Texas, February 3, 2011, With Super Bowl XLV only three days away in Dallas, an
accelerating buzz of excitement has already formed about another upcoming
event, the release of a new book entitled “The Mental Performance Index:
Ranking the Best Teams in Super Bowl History (World Audience, Inc.). See www.JohnFMurray.com
Dr. John F. Murray, a licensed clinical and sports psychologist is in Dallas to
promote his new book on a fascinating scientific discovery, a new way of
measuring team performance with just one number, and a new annual competition
called the MPI Bowl involving every team that has ever appeared in a Super
Bowl.
Tom Flores, two-time Super Bowl champion head coach of the Raiders, and a
winner in 4 Super Bowls with no losses, wrote in the foreword: “Dr. Murray's
Mental Performance Index can be and will be the next part of sports evolution
in the 21st Century.””
Today Don Shula, the NFL’s winningest coach, stressed the primacy of mental and
physical preparation with a quote for Murray’s book taken from words he himself
had used in his days of coaching: “You’ve got to continually eliminate errors
and take pride in not making mental and physical mistakes. It takes extra work,
extra thoughts, and extra practice to get it all done. It just doesn’t happen
on Sunday. You have to make up your minds to get it done and make up your minds
to win.””
Others contributing to or supporting the book include pro football Hall of Fame
inductee Lesley Visser who wrote the epilogue on Bill Walsh and his genius with
the San Francisco 49ers, President of NFL Films Steve Sabol who called the book
“a fascinating work of remarkable scope and scholarship,” Coach Doug Blevins,
who called the book “a masterpiece,” football author and publisher Jim Martz,
and past NFL players Jim “Crash” Jensen, Nick Lowery, and Dan
Johnson.
In the book, Murray writes about how a mere hunch led him to make a remarkable
discovery about something missing in sports. There were many team performance statistics to
show how well a team performed in areas such as yards gained, time of
possession, and turnovers, said Murray, but no statistic captured mental
performance or how smart a team played, so I created one. It is called the Mental Performance Index or
MPI for short. Amazingly, the MPI, it is revealed, correlates with winning and
performance more than any other statistic available. The message for coaches
and teams is to begin measuring mental performance and training players in
these areas if you want to stay ahead.
“The book appeals to a wide audience of readers because it has that human
interest element of striving for improvement at all levels,” said Murray. Murray,
once dubbed “The Freud of Football” by the Washington Post, shares anecdotes
about the people and situations influencing him to eventually become a sports
psychologist and develop the MPI. He also discusses some of the early struggles
trying to break into the NFL, how the MPI and mental coaching can be introduced
to a football program, and he gives his 44 Super Bowl Lessons that can be
applied to daily life.
For Further Information or
interviews:
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